Motorsport Sponsorship That Actually Works
We find sponsors.
We create the content.
We prove the ROI.
We believe sponsorship should be a marketing channel,
not a gamble
Most motorsport sponsorship is sold on hope. A logo on a car, a handshake, and fingers crossed that someone notices. The sponsor gets a few photos and a warm feeling. The driver gets funding. But nobody can prove it actually worked.
We think that's backwards. Sponsorship should be measurable, content-rich, and commercially accountable — just like any other marketing investment. That's why we built SuperHub's motorsport sponsorship service around one principle: if you can't prove the value, you shouldn't be charging for it.
Why most sponsorship
deals disappoint
We've seen it too many times. A brand pays for car branding. The driver posts a few photos. The season ends. Everyone moves on. The sponsor has no idea whether they got value, so they don't renew.
The problem isn't sponsorship itself, it's what happens after the deal is signed. Most drivers don't have the content capability, the audience data, or the commercial mindset to deliver genuine activation. They're focused on racing, not marketing.
That's where SuperHub come in.
Content + Sponsor = Maximum Activation
SuperHub operates as a full-service motorsport sponsorship agency. We don't just find sponsors — we create the content that makes sponsorship worthwhile, and we prove the return.
For Brands:
• Access to BTCC's 10+ million TV viewers on free-to-air ITV
• 60+ pieces of branded content per race weekend
• Documented reach, engagement, and ROI reporting
• Content you own and can use across your own channels
• A commercially accountable partnership, not a vanity exercise
For Drivers:
• Access to our sponsor network and outreach engine
• Professional content production that attracts and retains sponsors
• Social media management that builds genuine audience
• Sponsor reporting that proves value and drives renewals
• A partner who understands that your job is to race — ours is to market
What happens when content meets sponsorship
Mikey Doble — BTCC 2025 Season:
• Instagram engagement increased by 539%
• Impressions up 857%
• Gained 8,100 new followers in a single season
• 1 million+ views on race weekend content
• Multiple new sponsor conversations directly attributed to content visibility
This isn't luck. It's what happens when professional content meets strategic distribution.
3 ways to work with us
1. Motorsport Sponsorship Acquisition
We actively source sponsors for our driver partners. No upfront fees for sponsorship finding — we succeed when you succeed. Our outreach engine contacts hundreds of qualified prospects monthly, backed by proposals that convert because they're built on proven results.
2. Content & Activation
We produce the content that makes sponsorship valuable. Race weekend coverage, behind-the-scenes access, driver vlogs, sponsor showcase pieces, social media management. Everything a brand needs to feel good about their investment and prove it to their board.
3. Virtual Sponsorship©
Not ready for full car branding? Our Virtual Motorsport Sponsorship package gives brands all the content exposure without the livery cost. Your brand appears on every piece of digital content including AI-enhanced car visuals showing your branding for a fraction of traditional sponsorship fees. Perfect for testing motorsport marketing before committing to a full programme.
Motorsport Sponsorship FAQ's
We start by auditing your current assets and audience reach to establish what you can genuinely offer sponsors. We then create professional proposal documents, identify companies that align with your profile, make approaches through our network and direct outreach, and handle negotiations through to contract signing.
Successful proposals focus on commercial value, not just logo placement. We quantify your audience reach, engagement rates, and media exposure. We show sponsors exactly what they get: hospitality opportunities, content rights, activation possibilities. The best proposals answer "what's in it for them" before they ask.
This depends entirely on your platform's value. A BTCC driver with strong social following and TV exposure can attract six-figure deals. Club racers with smaller audiences target local businesses at £1,000-£10,000. We're honest about realistic expectations during initial consultation rather than making promises we can't keep.
We offer both retainer and commission models. Retainer clients pay a fixed monthly fee regardless of results. Commission-based arrangements take a percentage of sponsorship secured, typically 15-20%. Some clients prefer hybrid models with lower retainers plus smaller commission. We'll recommend what makes sense for your situation.
Sponsorship sales cycles typically run 3-6 months from first contact to signed deal. Corporate budget cycles mean timing matters; approaching companies in Q4 for the following season is usually most effective. Quick wins are possible with existing relationships, but building new sponsor partnerships takes time.
Yes. Sponsor retention is as important as acquisition. We handle reporting, hospitality coordination, content delivery, and regular communication to keep sponsors engaged. Happy sponsors renew and increase investment. We ensure you deliver on promises and demonstrate value throughout the partnership.
Let's talk about what sponsorship could do for you
Whether you're a brand looking for measurable motorsport exposure, or a driver who needs professional support to attract and retain sponsors, we'd like to hear from you.