Fuelling the Future of
BTCC Motorsport
We're not just on the grid – we're redefining it.
Countdown to the next race
Driven by passion,
backed by precision
Entering the BTCC with determination and talent, our team represents standout drivers Mikey Doble and Nick Halstead.
With a blend of youthful energy and seasoned experience, we're set to make a significant impact on the BTCC circuit.
Meet the drivers
mIKEY dOBLE
Career Bio:
Calm. Calculated. Clinical. Mikey Doble is one of the most exciting names in the BTCC paddock. Born in 1998 and raised in a racing family in Caterham, Surrey, Mikey has motorsport in his blood. In 2022, he made headlines by winning both the Ginetta GT5 Challenge and the BMW Compact Cup — a rare double that proved his precision and adaptability.
He made his BTCC debut in 2023 with Power Maxed Racing, quickly turning heads with his consistency and fearless overtaking. By 2024, he claimed the Jack Sears Trophy, solidifying his status as a rising star in UK motorsport. The 2025 season? Mikey’s coming in fast.
Quick Stats:
- BTCC Debut: 2023
- Team: Power Maxed Racing
- 2024 Jack Sears Trophy Winner
- Dual Champion (2022): BMW Compact Cup + Ginetta GT5
- Podium Finishes in 2024: Multiple top-10s & class wins
- Background: Mechanical Engineering graduate, race engineer mindset
- Brilliant golfer
Notable:
- Known for technical feedback, mechanical sympathy, and adaptability across platforms
- Strong following from grassroots motorsport and emerging fan favourite
- Active in BTCC promotional and sponsor events, great commercial asset
What We Represent
WHY SUPERHUB
THE NEW ENGINE IN BTCC MARKETING
We’re a fresh force in the British Touring Car Championship — building visibility for drivers, creating high performance content and helping brands connect with fans where the action is.
Who we're working with
Sponsorships That Perform
When you sponsor a BTCC driver through Superhub, you’re investing in more than just logo space, you’re activating a high performance media platform.
BTCC delivers over 16 million annual broadcast viewers and 300,000+ fans trackside. Combine that with social campaigns, video storytelling and sponsor ready content and you get measurable, multi channel marketing that performs. With Superhub handling strategy and execution, your investment turns into visibility, engagement and ROI.
Use the calculator to estimate what your brand could get back based on your budget, reach and the package that fits.
This tool is designed to give you a real world estimate of what your investment could return when backing a BTCC driver through Superhub. (Note - Sponsorship packages typically starting around £50,000)
We base your projected ROI on four core pillars:
- Media Exposure - Based on average broadcast, live stream and digital impressions across ITV4, TikTok, YouTube and live attendance. BTCC reaches over 16 million UK viewers annually.
- Audience Engagement - Calculated as a percentage of projected impressions — including likes, shares, clicks and interactions on Superhub managed content.
- Activation Strategy - Sponsorships include integrated creative — branded videos, content series, social takeovers — produced and deployed across high engagement channels.
- Performance Multiplier - ROI is calculated using conservative industry benchmarks (1.5x to 3x your spend) based on existing campaign results and known value per impression (VPI).
This isn’t guesswork — it’s a media driven estimate built from real BTCC data, past campaign performance, and the kind of creative output we deliver every race weekend.
Sponsorship ROI Calculator
Estimate your return from a BTCC sponsorship with Superhub-managed drivers and content strategy.
Estimated Return Overview
Sponsorship Tier: Key Sponsor
Estimated Reach: 1,250,000 impressions
Estimated Social Engagement: 25,000 interactions
Projected ROI Value: £100,000
What This Could Include:
- Branded video content + driver shout-outs
- Trackside exposure + social promotion
- Access to hospitality & networking
Want to see what your campaign could look like?
Enter your details in the form below and let’s build a sponsorship strategy that
delivers on every platform.
Insights from the Grid
BTCC 2025 SEASON GALLERY
RACING SERVICES
Whether you’re a new race team aiming to dominate motocross, drifting, touring cars, motorbikes, or single-seater championships, or an established outfit ready to revitalise your brand, we’re here to help.
At SUPERHUB, we craft bold launch strategies and create engaging social media that fuels your presence. In the high-stakes world of motorsport, we know how to make your team stand out and keep fans and sponsors engaged.

Let’s shift your brand into top gear and drive success — on and off the track.
READY TO CRUSH IT?
Our team is here to give you expert support and consultancy, whatever your growth needs.
