The Marketing Team Behind
BTCC's Rising Stars
Sponsors want more than a logo on a car. We make sure they get it.
Countdown to the next race
We represent some of the most exciting
talent on the BTCC grid.
SuperHub is the official marketing partner for Mikey Doble and Nick Halstead. Two drivers with different backgrounds but the same ambition: to compete at the highest level of UK touring car racing and build the commercial profile to stay there.
We have more coming in 2026, if you believe that media in BTCC can be better we want to hear from you.
Meet the drivers
mIKEY dOBLE
Career Bio:
Calm. Calculated. Clinical. Mikey Doble is one of the most exciting talents in the BTCC paddock, and SuperHub is proud to be his marketing partner. Born in 1998 and raised in a racing family in Caterham, Surrey, Mikey has motorsport in his blood. In 2022, he made headlines by winning both the Ginetta GT5 Challenge and the BMW Compact Cup — a rare double that proved his precision and adaptability.
He made his BTCC debut in 2023 with Power Maxed Racing, quickly turning heads with his consistency and fearless overtaking. By 2024, he claimed the Jack Sears Trophy, solidifying his status as a rising star in UK motorsport. The 2025 season? Mikey’s coming in fast.
Quick Stats:
- BTCC Debut: 2023
- Team: Power Maxed Racing
- 2024 Jack Sears Trophy Winner
- Dual Champion (2022): BMW Compact Cup + Ginetta GT5
- Podium Finishes in 2024: Multiple top-10s & class wins
- Background: Mechanical Engineering graduate, race engineer mindset
- Brilliant golfer
Notable:
- Known for technical feedback, mechanical sympathy, and adaptability across platforms
- Strong following from grassroots motorsport and emerging fan favourite
- Active in BTCC promotional and sponsor events, great commercial asset
What We Represent
WHY SUPERHUB
THE NEW ENGINE IN BTCC MARKETING
We’re a fresh force in the British Touring Car Championship — building visibility for drivers, creating high performance content and helping brands connect with fans where the action is.
Who we're working with
Sponsorships That Perform
Logo placement is easy. Making it worth the investment is harder.
When you sponsor a BTCC driver through SuperHub, you're not just buying space on a car. You're getting a full content and activation programme designed to turn that investment into measurable returns.
BTCC delivers over 16 million broadcast viewers annually and 300,000 fans trackside. Add targeted social campaigns, video content, hospitality opportunities and sponsor-ready assets, and you've got a multi-channel marketing platform that actually performs.
We handle strategy, creative and execution. You get visibility, engagement and ROI.
Use the calculator below to estimate what your investment could deliver.
Here are the numbers.
Use the calculator to estimate what your brand could get back based on your budget, reach and the package that fits.
This calculator gives you a realistic estimate of what your sponsorship investment could return when backing a BTCC driver through SuperHub. Packages typically start around £50,000. (Note - Sponsorship packages typically starting around £50,000)
We base your projected ROI on four core pillars:
- Media Exposure - Based on average broadcast, live stream and digital impressions across ITV4, TikTok, YouTube and live attendance. BTCC reaches over 16 million UK viewers annually.
- Audience Engagement - Calculated as a percentage of projected impressions — including likes, shares, clicks and interactions on Superhub managed content.
- Activation Strategy - Sponsorships include integrated creative — branded videos, content series, social takeovers — produced and deployed across high engagement channels.
- Performance Multiplier - ROI is calculated using conservative industry benchmarks (1.5x to 3x your spend) based on existing campaign results and known value per impression (VPI).
This isn’t guesswork — it’s a media driven estimate built from real BTCC data, past campaign performance, and the kind of creative output we deliver every race weekend.
Sponsorship ROI Calculator
Estimate your return from a BTCC sponsorship with Superhub-managed drivers and content strategy.
Estimated Return Overview
Sponsorship Tier: Key Sponsor
Estimated Reach: 1,250,000 impressions
Estimated Social Engagement: 25,000 interactions
Projected ROI Value: £100,000
What This Could Include:
- Branded video content + driver shout-outs
- Trackside exposure + social promotion
- Access to hospitality & networking
British Touring Car FAQ's
We offer complete marketing support for BTCC teams and drivers including sponsorship acquisition, social media management, PR and media relations, content creation, hospitality coordination, and livery design. Our experience in the BTCC paddock means we understand what works at this level of motorsport.
BTCC sponsorship packages range from £25,000 for associate sponsorship on a competitive car up to seven figures for title sponsorship of front-running teams. Mid-level partnerships typically fall between £50,000-£150,000. The value depends on team competitiveness, media exposure, and activation rights included.
BTCC delivers live ITV4 coverage reaching 2+ million viewers per round, plus extensive social media reach and trackside audiences of 30,000-40,000 at major events. The championship's professional presentation and long history make it attractive to corporate sponsors seeking credible motorsport association.
We're the marketing partner for BTCC driver Mikey Doble and work with various teams within the BTCC paddock. Our relationships extend across the touring car community, giving us direct access to decision-makers when connecting sponsors with opportunities. We understand the championship's commercial landscape.
Yes. For brands new to motorsport sponsorship, we identify suitable teams based on budget, target audience alignment, and activation opportunities. We handle introductions, negotiate terms, and ensure you get maximum value. We also manage the ongoing relationship so sponsors actually see returns on their investment.
Want to see what your campaign could look like?
Enter your details in the form below and let’s build a sponsorship strategy that
delivers on every platform.
BTCC 2025 SEASON GALLERY
RACING SERVICES
New team or established outfit, the marketing challenge is the same.
Whether you're launching a new race team in touring cars, drifting, motocross, single seaters or bikes, or you're an established competitor whose brand needs a refresh, the fundamentals don't change. You need to look professional, attract sponsors and keep fans engaged.
Most teams try to do this themselves and end up with inconsistent content, half-finished websites and social channels that go quiet after round three.
We believe teams should focus on racing. Let us handle the rest.
SuperHub provides a full suite of motorsport marketing services, from launch strategy through to ongoing content and sponsor support. Pick what you need or hand us the whole job.
READY TO Sponsor?
Whether you're a driver building your personal brand, a team preparing for a new season, or a sponsor looking for real returns from motorsport marketing, we'd like to hear from you.
Book a free 30 minute consultation with our BTCC team.
