Reputation Management Services UK

What Reputation Management Actually Involves

Let's cut through the jargon. Reputation management breaks down into three core activities: monitoring what's being said about you, building content that ranks for your brand terms and addressing negative content when it appears.

Monitoring means tracking mentions across Google, social platforms, review sites, forums and news outlets. Not just your company name but your key people, your products and common misspellings. Most businesses have no idea what's being said about them until a customer mentions it. By which point it's been visible for months.

Building positive content means creating assets that dominate your brand search results. Case studies, press coverage, team profiles, industry contributions. The goal is to control as much of page one as possible so there's simply no room for negative content to appear. Think of it as a defensive moat around your brand.



Addressing negative content is where it gets tactical. Sometimes it's responding professionally to legitimate complaints. Sometimes it's requesting removal of defamatory content. Sometimes it's outranking the negative with better content. The approach depends entirely on what you're dealing with.

Simple in theory. Time-consuming in practice. Which is why most businesses either ignore it entirely or only react when there's already a crisis.

Proactive Beats Reactive. Every Time.

The businesses that invest in reputation management before they need it are the ones who never have a crisis. They've built such a strong presence around their brand terms that negative content simply can't break through.



When a disgruntled ex-employee leaves a scathing Glassdoor review, it appears on page three where nobody looks. When a competitor tries to rank for your brand name, they're competing against ten pieces of content you control. When a journalist searches your company before writing an article, they find exactly what you want them to find.

This isn't spin or manipulation. It's ensuring that the truth about your business is what people see first. The alternative is letting random content, outdated information and competitor narratives define how you're perceived.

The companies acting now are building authority that compounds over time. The longer you wait, the more ground you're ceding to content you don't control.

How SuperHub Protects

Your Reputation

Reputation Audit (Free) We start by showing you exactly where you stand. What ranks for your brand terms? What's the sentiment across review platforms? Where are the vulnerabilities? This audit is free and comes with no obligation. Just honest insight into your current position.

Monitoring Setup We implement systems to track every mention of your brand across Google, social platforms, review sites and news outlets. New reviews, social posts, forum mentions. All flagged and reviewed before they become entrenched problems. You'll never be blindsided again.

Content Strategy We build a content plan specifically designed to dominate your brand search results. Not generic blog posts. Strategic assets that serve dual purposes: ranking for your name while supporting your broader marketing goals. Case studies, thought leadership, team profiles, industry presence.

Review Management We help you generate more positive reviews from satisfied customers while ensuring you respond professionally to negative feedback. Response templates, escalation protocols and platform-specific strategies that protect your ratings.

Crisis Response When negative content does appear, we assess each piece individually. Some can be addressed through platform processes. Others need to be outranked with superior content. A few require legal consideration. We're realistic about what's achievable and honest about timelines.

Ongoing Reporting Monthly visibility reports showing exactly what ranks for your brand terms, how sentiment is trending across platforms and what actions we've taken. No vanity metrics. Just the numbers that actually matter.

Is Reputation Management Right for Your Business?

This service is ideal for:

Professional services firms where trust is everything. Solicitors, accountants, financial advisers, consultants. A single negative review can torpedo months of business development effort. Your reputation is literally your product.



High-value B2B companies where prospects research before making contact. When your average deal size is £50,000+ and buyers are doing their homework, what they find on Google directly impacts whether you make the shortlist.

Local businesses competing in tight markets. If you're one of five options in your area and two of them have better Google ratings, you're losing work to the reviews. Not the quality of your actual service.

Companies in regulated industries where complaints can escalate. Healthcare, financial services, legal. Sectors where a public complaint can trigger regulatory interest and compound into something far worse.

Anyone with an existing reputation problem. Negative press coverage, viral complaints, competitor attacks, disgruntled former employees. These don't fix themselves. They require active intervention.

Businesses planning major milestones. Fundraising, acquisitions, partnerships, tenders. When due diligence includes a Google search of your company, you need to control what they find.

Not sure if it's right for you? Book the free audit and we'll tell you straight.

Investment

Reputation management pricing depends on your situation. A business maintaining an already-strong position needs different support than one dealing with active negative coverage. Here's how our packages break down:

Starter For businesses wanting to monitor and maintain their reputation

£399/month

• Monthly reputation monitoring across Google, social and review platforms
• Brand mention alerts and sentiment tracking
• Review response templates and guidance
• Quarterly reputation report
• Content recommendations for brand protection
• Email support

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Growth (Most Popular) Full reputation management for SMEs serious about brand protection

£799/month

• Everything in Starter
• Proactive content creation for brand term dominance
• Review generation strategy and implementation
• Competitor monitoring on your brand terms
• Negative content assessment and action plan
• Monthly strategy call
• Dedicated account manager

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Tier 3: Enterprise For businesses with complex reputation needs or active issues

£1,499/month Bespoke pricing for crisis situations

• Everything in Growth
• Priority crisis response (48-hour assessment)
• Multi-location and multi-brand support
• Executive and key personnel monitoring
• Advanced content displacement strategy
• Legal liaison support where required
• Fortnightly strategy calls
• Dedicated senior strategist

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Reputation Management FAQ's