Want 10 Million Eyes On Your Brand?
Not just views. Engaged fans who actually pay attention.
Motorsport delivers engaged audiences that actually pay attention. We help brands get on the grid and turn that attention into revenue.
More Than Exposure. Real Recognition
Motorsport fans are loyal, passionate, and they notice who's on the car. The right sponsorship puts your brand alongside the teams and drivers they follow obsessively - race after race, season after season.
We connect brands with teams across F1, BTCC, NASCAR, IndyCar, MotoGP and more. Then we make sure you get more than a logo - you get content, campaigns, and results.
Everything You Need to
Make sponsorship Work
The Right Placement: Access to the right teams and drivers that match your brand and budget
Content That Travels: Broadcast-quality video, photos, graphics and social, produced in-house
Campaigns That Convert: Integrated marketing connecting race weekends to your pipeline
Activation: Hospitality, experiential, B2B opportunities that close deals
20 Years In The Paddock
We're not a media agency that "also does motorsport." We've lived it two decades of working inside top-flight racing. As team owners, sponsors, videographers and drivers. We know the teams, the series, the politics, and what actually works.
SuperHub operates as a full-service motorsport sponsorship agency. We don't just produce great content; we create the content that activates sponsorship, and we prove the return.
For Brands:
• Access to BTCC's 10+ million TV viewers on free-to-air ITV
• 60+ pieces of branded content per race weekend
• Documented reach, engagement, and ROI reporting
• Content you own and can use across your own channels
• A commercially accountable partnership, not a vanity exercise
• At least 1 million in instagram view per season per driver
• Social media management that builds genuine audience
• Sponsor reporting that proves value and drives renewals
For Drivers:
• Access to our sponsor network and outreach engine
• Professional content production that attracts and retains sponsors
• A partner who understands that your job is to race, ours is to market you with stunning content.t
What happens when sponsorship meets activation?
If you sponsored Mikey Doble in the BTCC 2025 Season:
• 10.7 Million Eyes on your brand
• 2.5 Million Eyes on your brand on YouTube
• Instagram engagement increased by 539%
• Impressions up 857%
• Gain up to 10000 new followers in a single season
• 1 million+ views on instaGram per race weekend
• Up to 6 Driver Ambassedor events
• Up to 10 multiday hospitality events
• Up to 3 Brand days promoting your brand
• Access ABC1, home owners with expendable income with engaged male and female households.
This isn't luck. It's what happens when professional content meets strategic distribution and outright performance. That's just BTCC, theirs Mini, Porsche, F1, F2, F3 and F4, LMP Le Mans, GT, Endurance, WRC and WEC and so many more!
3 ways to work with us
1. Motorsport Sponsorship Placement
We actively source drivers and teams for our Brand Partners. We take out the guess work and find you the best deal and are paid by the Team or Driver.
2. Content & Activation
We produce the content that makes sponsorship massively valuable. Race weekend coverage, behind-the-scenes access, driver vlogs, sponsor showcase pieces, social media management and targeted SKY AdSmart TV advertising utilising the content you have.
3. Virtual Sponsorship©
Not ready for full car branding? Our Virtual Motorsport Sponsorship package gives brands all the content exposure without the livery cost. Your brand appears on every piece of digital content including AI-enhanced car visuals showing your branding for a fraction of traditional sponsorship fees. Perfect for testing motorsport marketing before committing to a full programme.
Sponsor a Team or Driver FAQ's
It's less about "sponsorship cost" and more about how much of a team's budget you want to cover. Running a Mini Challenge season costs around £100,000. Porsche series start at £300,000. BTCC sits between £350,000 and £600,000. F4 ranges from £120,000 in lower leagues to £400,000 in UK or Italy. The industry benchmark is roughly 5x return on every pound invested, so even a relatively modest contribution can deliver solid value. Your share of branding - how much of the car, how much hospitality access - scales with your investment. You don't need to fund an entire season to get meaningful exposure.
That depends on your target audience, budget, and what you want to achieve. BTCC delivers strong UK TV coverage. F1 gives global reach. NASCAR opens the American market. GT racing attracts a premium demographic. We'll match you with series and teams that align with your commercial objectives, not just the ones with seats to fill.
More than a logo on a car. Proper sponsorship includes branding, hospitality access, content rights, social media exposure, B2B networking opportunities, and activation support. We make sure your deal includes everything you need to generate real business value - and we produce the content to make it happen.
We track media exposure, social reach, hospitality engagement, lead generation, and brand sentiment. But we also focus on tangible business outcomes - meetings booked, deals closed, relationships built. We set up proper tracking from day one so you know exactly what your sponsorship delivers, not just vague "brand awareness" claims.
Absolutely. Most of our clients are new to the sport. We handle everything: identifying the right opportunities, making introductions, negotiating deals, and managing the relationship. You get the benefits of motorsport sponsorship without needing to understand the paddock politics. We've got 30 years of experience so you don't have to.
That's when the real work starts. We coordinate content production, manage hospitality, handle reporting, and make sure you're getting full value from the partnership. Many sponsors sign deals then struggle to activate them properly. We make sure your investment works as hard as possible throughout the season.
Let's Talk About Getting You On The Grid
Free strategy call. We'll discuss which series fit your brand, what realistic investment looks like, and how to make sponsorship actually deliver.
