SuperHub Web Development Services:

Build a Website That Actually Performs

At SuperHub, we build websites that deliver results. Not pretty brochures that gather digital dust whilst Google ignores them. Not bloated WordPress disasters waiting for the next security breach. Actual business tools that load fast, rank well, and convert visitors into customers.

We've spent years testing platforms, fixing other agencies' disasters, and learning what works. The answer isn't what most agencies will tell you.

What Are Web Development Services?

Web development services cover everything from initial design through to ongoing maintenance. That includes front-end work (what visitors see), back-end development (what makes it all work), content management, and the technical optimisation that determines whether Google loves or ignores your site.

Most agencies treat web development as a one-and-done project. Hand over a site, wave goodbye, and leave you to deal with the problems. That's not how we work.

We build websites as ongoing business assets. Every decision, from platform choice to code structure, considers long-term performance, security, and your ability to manage content without calling us for every minor change.

Why Platform Choice Matters More Than Ever

Here's something most web agencies won't tell you: the platform powering your website has a massive impact on performance, security, and how well you rank in search results.

Google uses Core Web Vitals to measure how fast, stable, and responsive your website feels to users. These metrics directly influence your search rankings. And the platform you choose determines your starting point.

The Numbers Don't Lie

According to the HTTPArchive Technology Report (November 2025), here's how the major platforms perform:

   Platform Sites Passing Core Web Vitals     Duda 84.87%   Wix 74.2%   Squarespace 72.1%   Drupal 63.27%   Joomla 56.92%   WordPress 46.28%   That gap between Duda (our platform of choice) and WordPress is nearly 40 percentage points. Over four out of five Duda sites pass Google's performance standards. Less than half of WordPress sites do.

This isn't a minor technical detail. It directly affects whether people stay on your site, whether they convert, and whether Google shows you to searchers in the first place.

Why We Use Duda CMS

After building sites on nearly every platform imaginable, we standardised on Duda for business websites. Here's why:

Built-In Performance Optimisation

Duda handles the technical heavy lifting automatically. Lazy loading, image compression, mobile responsiveness, and caching all work out of the box. No plugins required. No configuration headaches.

The result? Sites that consistently achieve 80%+ Core Web Vitals scores without us having to spend hours optimising code that should have been fast from the start.

Security That Actually Works

Duda operates as a closed, managed system. Security updates happen automatically. You don't wake up to find your site hacked because some plugin developer abandoned their project three years ago.

In 2024, over 1,600 WordPress plugins were removed from the official repository due to security vulnerabilities. Ninety percent of WordPress security breaches come from plugins, not the core software. That's not a platform problem we want to manage for clients.

Professional Features Without the Plugin Chaos

Everything a business website needs is built in:

• Automatic XML sitemap generation
• Structured data and schema markup support
• On-page SEO tools that actually work
• Client management capabilities for agencies
• Responsive design as standard, not an afterthought

Real Client Management

Duda lets us give clients appropriate access without risking the entire site. You can update content, add blog posts, and make changes without accidentally breaking the navigation or deleting critical code.

The Honest Truth About WordPress

WordPress powers roughly 43% of websites globally. That makes it popular, not good.

The Security Problem

The State of WordPress Security 2025 report tracks over 64,000 vulnerabilities in the WordPress ecosystem. In 2024 alone, security researchers discovered nearly 8,000 new vulnerabilities, a 34% increase from the previous year.

Most of these vulnerabilities come from plugins. That gallery plugin you installed three years ago? It might be sitting there with an unpatched security hole, waiting for an automated attack to find it.

Even well-known plugins aren't immune. LiteSpeed Cache, used by millions of sites, had critical vulnerabilities discovered in 2024. W3 Total Cache, one of the most popular caching plugins, needed emergency patches for command injection flaws.

The Performance Problem

WordPress started as a blogging platform in 2003. It's been extended, patched, and modified over 20+ years into something that tries to do everything. That legacy code, the platform's "technical debt," is why WordPress consistently ranks last in Core Web Vitals comparisons.

Every feature you want requires a plugin. Every plugin adds code. Every line of code slows your site down. By the time you've got contact forms, SEO tools, security features, caching, and backup systems installed, you're running a dozen plugins that may or may not play nicely together.

The Maintenance Problem

Running a WordPress site properly requires constant attention. Core updates. Plugin updates. Theme updates. PHP version updates. Each update might break something else. Many site owners simply stop updating, which leaves them vulnerable to security attacks.

When WordPress Makes Sense

We're not saying WordPress is useless. For complex, custom applications where you need complete code control and have dedicated developers managing the site, WordPress can work. Large publications with custom workflows, membership sites with unique requirements, complex e-commerce with unusual integrations, these might justify WordPress.

But for a business website that needs to look professional, load fast, and rank well? There are better options. We could choose any technology.

Why We Actively Avoid Wix

Wix markets heavily to small businesses with promises of easy website building. The reality is more complicated.

The Performance and SEO Limitations

Wix websites rely heavily on JavaScript for rendering. Search engines handle JavaScript better than they used to, but it still creates crawling inefficiencies, particularly for larger sites.

An Ahrefs study comparing 3.2 million Wix websites with 3.2 million WordPress sites found that 46.1% of WordPress sites got at least some monthly organic traffic. For Wix? Just 1.4%.

That's not entirely Wix's fault. Less experienced users tend to choose Wix, and they often don't optimise their sites properly. But the platform's limitations don't help.

You Don't Actually Control Your Website

With Wix, you can't access your site's code. You can't modify robots.txt beyond basic settings. You can't customise your sitemap. If their template system doesn't support what you need, tough luck.

The URL structure is locked. Blog posts are stuck with /post/ in the permalink. Multi-language support is limited. If you want to implement complex schema markup for better search visibility, you're working with whatever Wix decides to support.

Migration Is a Nightmare

Built your site on Wix and now need more capability? Prepare for a complete rebuild. There's no clean export path. You'll be copying and pasting content page by page, recreating designs from scratch, and losing whatever SEO authority you'd built up in the process.

When Wix Might Be Acceptable

Personal websites, hobby projects, or temporary landing pages where performance and SEO don't matter? Wix can work. But for a business depending on its website for leads and revenue? The limitations compound over time.

Platform Comparison: The Full Picture

Duda

Strengths:

• Fastest Core Web Vitals performance of any major platform (84.87%)
• Built-in security with automatic updates
• Designed for agencies with proper client management
• Mobile-first responsive design as standard
• Excellent SEO tools without plugins
• Reliable uptime with managed hosting included

Limitations:

• Less customisable than open-source platforms for developers wanting complete code control
• Monthly platform costs (though offset by reduced maintenance time)
• Smaller ecosystem than WordPress

Best for: Business websites, SMEs, professional services, local businesses, agencies managing multiple client sites

WordPress

Strengths:

• Massive plugin ecosystem for virtually any functionality
• Complete code access for custom development
• Large developer community
• Flexible hosting options

Limitations:

• Worst Core Web Vitals performance (46.28%)
• Constant security vulnerabilities (64,000+ tracked)
• Requires ongoing maintenance and updates
• Performance depends entirely on implementation quality
• "Plugin bloat" slows sites over time

Best for: Complex custom applications, large publications with dedicated development teams, sites requiring functionality not available elsewhere

Squarespace

Strengths:

• Beautiful templates
• Good Core Web Vitals performance (72.1%)
• All-in-one solution with hosting included
• Decent for e-commerce

Limitations:

• Limited customisation options
• SEO tools less comprehensive than Duda
• Template-dependent design approach
• Migration options limited

Best for: Creatives, portfolios, small e-commerce, users prioritising aesthetics over customisation

Wix

Strengths:

• Easy drag-and-drop builder
• Reasonable Core Web Vitals (74.2%)
• Large template library
• App market for added functionality

Limitations:

• Limited code access and customisation
• SEO limitations with URL structures and technical elements
• Difficult migration path
• Heavy JavaScript reliance

Best for: Personal websites, hobby sites, simple businesses where SEO isn't critical

Our Web Development Services

Website Design

We design websites that balance visual appeal with performance. Every design decision considers load speed, user experience, and conversion potential. No heavy animations that slow things down. No design trends that look clever but confuse visitors.

Your website will look professional across all devices because Duda's responsive system adapts intelligently rather than just scaling things down.

Front-End Development

Using modern HTML, CSS, and JavaScript where appropriate, we build interactive features that enhance rather than hinder user experience. Every interactive element serves a purpose. Nothing decorative that just slows things down.

Search Engine Optimisation

SEO isn't something we add at the end. It's built into every website from the foundation:

• Proper technical structure for search engine crawling
• Schema markup for rich search results
• Site speed optimisation (because fast sites rank better)
• Mobile-first design (because Google indexes mobile first)
• Content hierarchy that makes sense to both users and search engines

E-Commerce Solutions

For businesses selling online, we build stores that convert. That means fast-loading product pages, streamlined checkout processes, and integration with payment systems that work reliably.

Content Management Training

We don't just hand over a website and disappear. You'll understand how to update content, add pages, manage blog posts, and make day-to-day changes without needing to call us.

Ongoing Maintenance and Support

The digital world moves fast. We provide maintenance services that keep your site secure, performing well, and up to date. Unlike WordPress maintenance that's essentially constant firefighting, Duda sites need less ongoing attention whilst still getting regular improvements.

Why SuperHub for Web Development?

Platform That Performs: We build on Duda because the data proves it works. 85% of Duda sites pass Core Web Vitals compared to 46% of WordPress sites. That's not marginal. That's the difference between Google loving your site and Google ignoring it.

Security You Don't Have to Think About: No midnight panic when the latest WordPress vulnerability makes the news. No weekly plugin updates that might break something. Automatic security management that actually works.

Honest Advice: We'll tell you when a website isn't your problem. Sometimes businesses need better marketing, not a better website. We'd rather be honest than sell you something you don't need.

Results Focus: Pretty websites that don't generate business are failures, regardless of how many design awards they'd win. We measure success by whether your website actually contributes to your bottom line.

Frequently Asked Questions

Can't I just build a website myself on Wix or Squarespace?

You can. Whether you should depends on what you're trying to achieve. For a personal blog or hobby site, DIY platforms work fine. For a business website that needs to rank in search results and convert visitors into customers, the limitations compound quickly.

The time you'll spend fighting with templates, trying to optimise for search engines without proper tools, and troubleshooting issues you don't understand often exceeds what you'd spend on professional development.

Why is WordPress so popular if it has all these problems?

History and familiarity. WordPress was revolutionary when it launched, and many developers learned on the platform. There's a massive ecosystem of themes, plugins, and tutorials. For developers already skilled in WordPress, it's easier to stick with what they know.

That doesn't make it the best choice for every project. The web development world often recommends what's familiar rather than what's optimal.

What happens to my website if SuperHub disappears?

Your website exists on Duda's platform, which operates independently of any individual agency. You'd maintain full access to your site and could either manage it yourself or work with another Duda partner.

Compare that to WordPress on custom hosting where if your developer disappears, you might not even know how to access your hosting account.

How much does web development cost?

It depends on complexity. A straightforward business website with a handful of pages costs less than a complex e-commerce site with custom integrations. We provide clear quotes based on actual requirements, not vague estimates that balloon once work starts.

How long does a website project take?

Most business websites launch within 4-8 weeks, depending on content readiness and feedback turnaround. Complex projects with custom functionality or large content migrations take longer. We'll give you a realistic timeline upfront and actually stick to it.

Ready to Build a Website That Works?

Stop fighting with platforms that weren't designed for business success. Get a website built on technology that actually performs, backed by an agency that measures success by your results, not our invoice total.

Book a Free Strategy Call | Get in Touch

SuperHub is a Duda Certified Partner agency based in Devon, serving businesses across the UK and internationally.