Marketing for motorsport
Talent gets you on the grid.
Marketing keeps you there
Most drivers and teams pour everything into performance. The car, the setup, the lap times. But here's the reality: without sponsors, without visibility, without a brand that people want to back, even the fastest competitors struggle to stay in the sport. We believe motorsport marketing shouldn't be an afterthought. It should be an integral part of the strategy from day one.
SuperHub is a UK based motorsport marketing agency built by people who've lived it. Over 30 years of experience across race teams, motorsport management and automotive restoration. We've been in the paddock, dealt with sponsors, handled the pressure of race weekends. We understand what drivers, riders and teams actually need because we've been on your side of the fence.
We help competitors secure sponsorship, build their digital presence, manage social media across multiple platforms and create content that connects with fans and ignites commercial partners. From TikTok clips that go viral to sponsor presentations that close deals, from live streams on race day to merchandise that actually sells, we handle the marketing strategy so you can focus on what you do best.
SuperHub is the fastest growing motorsport focused agency in the UK. When it comes to growing your brand and raising sponsorship, can you afford to trust anyone else?
raise your game
Your sponsors need content. Your fans expect it. We deliver both.
Sponsorship isn't just about logo placement anymore. Partners want to see their brand activated across social media, race day coverage, behind the scenes content and fan engagement. If you're not delivering that, someone else will. We believe the teams and drivers who take content seriously are the ones who keep sponsors happy and attract new ones.
We work with a growing roster of motorsport teams, racers and drivers across the UK and beyond. Race day edits, sponsorship activation videos, fan engagement content, YouTube channel management, TikTok strategy, behind the scenes footage. Whatever you need to keep your audience engaged and your sponsors visible, we handle it.
Recent work includes:
Mikey Doble Racing, BTCC race winner and one of the championship's rising stars. We support Mikey's content, social presence and sponsor communications.
Check out our recent blog post about how BTCC could learn from NASCAR
industry EXPERIENCE
We don't just film motorsport. We understand it.
There's a difference between a videographer who turns up at a track and a team that knows where the best shots are, when the light works, how to get paddock access and what sponsors actually want to see. We've spent years working in and around motorsport, sport more widely and it shows in the content we produce.
Our showreel features work across supercars, touring cars, single seaters, drift cars, motorhomes, RIBs and more. If it's fast and it moves, we've probably filmed it.
Check out our Mikey Doble Case study
WORLDWIDE Capability
Championships travel. Series cross borders. International events demand a team that can keep up. We believe your marketing support shouldn't stop at the UK border, and neither should your content coverage.
We've worked with race teams and competitors across Europe and beyond, handling the logistical demands that come with motorsport on the move. Paddock access, trackside credentials, equipment transport, tight turnarounds between events. We know what it takes to deliver content when you're racing in a different country every other weekend.
Whether you need a paddock photo shoot at Spa, brand management at the Nürburgring, social coverage from Le Mans or rapid turnaround edits between
back to back race weekends, we make it happen. On location, on time, on brief.
Motorsport FAQ's
We provide complete marketing support for racing teams, drivers, and motorsport businesses. This includes sponsorship acquisition and management, content creation, social media, PR, hospitality coordination, and livery design. We work across BTCC, GT racing, karting, and grassroots motorsport.
We're the marketing partner for BTCC driver Mikey Doble and have worked with teams across British GT, Ginetta championships, and club racing. Our experience spans from factory-backed touring car programmes to privateer single-seater campaigns. We understand the paddock and speak the language.
Yes. Sponsorship acquisition is one of our core services. We create professional sponsorship proposals, identify target companies, make approaches on your behalf, and negotiate deals. We focus on demonstrating commercial value to potential sponsors rather than just asking for money.
Retainers typically range from £1,000-£5,000 per month depending on the scope of work. Project-based work like sponsorship proposals or video content is quoted individually. For drivers and teams with limited budgets, we offer performance-based arrangements where our fee is tied to sponsorship secured.
Yes, when required. We provide trackside content creation, hospitality support, and sponsor liaison at events. For BTCC and major championships, having people on the ground capturing content and managing sponsor guests adds significant value. Event attendance is included in retainer packages or quoted separately.
Motorsport has unique dynamics that general marketing agencies don't understand. We know how the paddock works, what sponsors actually want, and how to create content that resonates with motorsport audiences. Our relationships with media, teams, and sponsors give clients access that would take years to build independently.
RACING SERVICES
New team or established outfit, the marketing challenge is the same.
Whether you're launching a new race team in touring cars, drifting, motocross, single seaters or bikes, or you're an established competitor whose brand needs a refresh, the fundamentals don't change. You need to look professional, attract sponsors and keep fans engaged.
Most teams try to do this themselves and end up with inconsistent content, half-finished websites and social channels that go quiet after round three.
We believe teams should focus on racing. Let us handle the rest.
SuperHub provides a full suite of motorsport marketing services, from launch strategy through to ongoing content and sponsor support. Pick what you need or hand us the whole job.
READY TO TALK?
Your next sponsor could be one conversation away.
Whether you're a driver looking to build your personal brand, a team preparing for a new season, or an established outfit that needs better content and sponsor support, we'd like to hear from you. No hard sell, no obligation. Just a conversation about where you are, where you want to be and whether we can help you get there. Book a free 30 minute consultation with our motorsport team.
