SKY ADSMART Specialists
Your brand on Sky. From just £3,000.
TV advertising is no longer just for big brands
We believe every business deserves access to the most powerful advertising medium there is. Television remains the most trusted and effective form of advertising. When your brand appears alongside the nation's favourite programmes, it gets remembered.
The problem has always been cost. Traditional TV advertising meant mass broadcast to millions of people who would never buy from you. Wasted budget. Wasted opportunity.
Sky AdSmart changes that. Now you can advertise on premium channels to precisely the households that matter to your business. No wasted spend. No minimum audience size. Just your brand in front of the right people.
Precision targeting.
premium channels.
Sky AdSmart is a revolutionary TV advertising platform that allows different adverts to be shown to different households watching the same programme. Your neighbour might see an advert for a family car while you see one for a sports model. Same programme, different ads, based on who lives in each home.
Target by location: Focus your advertising on a specific region, city or even down to postcode level.
Target by household: Age, household composition, lifestyle, income and more.
Target by interest: Reach people based on their viewing habits and preferences.
Pay for views: You only pay when 75% or more of your advert is viewed.
Premium channels.
Massive reach.
Advertise across over 140 premium channels on the Sky and Virgin Media platforms:
• Sky Sports with over 7 million viewers per month
• Sky Atlantic with award-winning drama and series
• Sky News, Sky Cinema, Sky Arts
• Plus on-demand content and the Sky Sports app
• Sky TV reaches over 23 million viewers weekly across the UK
Your advert appears in the breaks of world-class content in a brand-safe, full-screen, premium environment. No banner blindness. No ad blockers. Just your brand showcased alongside the programmes people love.
Over 3,000 businesses advertised on TV for the first time
Sky AdSmart has opened TV advertising to businesses that never thought it was possible. From local shops to national brands, over 3,000 businesses have made their television debut through this platform.
The average viewer watches over 3 hours of television per day. That's 3 hours of opportunity to put your brand in front of them in an engaging, memorable format that cuts through the noise of digital advertising.
More accessible than you think
Airtime from £3,000: Sky AdSmart campaigns start from just £3,000, making premium TV advertising accessible to nearly any budget.
Production from £500: SUPERHUB creates professional TV adverts starting from just £500. From concept to broadcast-ready.
Digital extension available: Extend your campaign to digital platforms including the Sky Sports app for additional reach. Digital campaigns start from £1,500 per month.
Production and placement.
Sorted.
Most businesses know they want to be on TV but have no idea where to start. We handle everything:
• Concept development and scriptwriting
• Professional filming and production
• Broadcast-ready editing and delivery
• Campaign planning and audience targeting
• Media buying and placement
• Performance reporting and optimisation
Explore our showreel to see the content we have created for clients. From supercars and motorhomes to boats and drift cars, if it moves fast, we are on it.
TV Advertising FAQ's
Sky AdSmart is targeted TV advertising that lets you show your ads only to relevant households. Unlike traditional TV advertising where everyone sees the same ad, AdSmart targets by postcode, household income, life stage, and interests. A Devon business can advertise only to Devon households, avoiding wasted spend on viewers who'll never visit.
Sky AdSmart campaigns start from around £3,000 for media spend, making TV advertising accessible for local businesses for the first time. Total investment depends on your target audience size and campaign duration. We can produce broadcast-quality adverts in-house from £500, which keeps overall costs down compared to using separate production companies.
Yes. Our in-house video production team creates broadcast-quality TV adverts that meet Clearcast approval standards. We handle scripting, filming, editing, and compliance submission. Having production and media buying under one roof means faster turnaround and better coordination between creative and targeting.
Sky AdSmart runs across Sky's channel portfolio including Sky Sports, Sky News, Sky Atlantic, and partner channels like Channel 4, Channel 5, and ITV. Your ad appears during premium programming but only to households matching your targeting criteria. You get the credibility of TV advertising without the national broadcast costs.
Sky provides detailed reporting on impressions, reach, and frequency. We also set up tracking to measure website visits, phone calls, and enquiries during and after campaigns. Unlike traditional TV where measurement was guesswork, AdSmart gives you data to calculate actual return on investment.
Ready to put your brand on TV?
Book a free TV advertising consultation. We will show you how Sky AdSmart works, what it would cost for your specific audience, and how we would bring your advert to life.
