Local search engine optimisation (SEO)
Get Found by Customers in Your Area.
Not Just Online—On the Street
Rankings mean nothing without customers
Check out your website and get a free SEO check
When someone in your town searches "plumber near me" or "best restaurant in [your area]", do they find you or your competitor?
Local SEO is the difference between showing up in the Map Pack and being invisible. It's the difference between your phone ringing and wondering why the website traffic isn't converting.
Most SEO agencies treat local search as an afterthought. We treat it as the foundation for businesses that serve specific geographic areas. Sign up to search engine optimisation services here, pay monthly
Your Competitors
Are Stealing Your
Local Customers
Here's what's happening right now: potential customers within a few miles of your business are searching for exactly what you offer. They're ready to buy. They have their phone in hand and money in their pocket.
But they're finding your competitor instead.
Local search has changed dramatically. Google's Map Pack now dominates mobile results. Review ratings directly affect rankings. And the businesses showing up aren't necessarily the best—they're the ones who've optimised for local search.
The brutal truth? If your Google Business Profile isn't complete, if you don't have a steady stream of fresh reviews, if your NAP (Name, Address, Phone) isn't consistent across the web—you're haemorrhaging customers to competitors who've sorted this out.
Our Local SEO Process
Local SEO isn't one thing. It's a combination of technical setup, ongoing optimisation, and consistent reputation building. Here's our approach:
Google Business Profile Optimisation: Your GBP is your most valuable local asset. We optimise every field, add regular posts, respond to reviews, and ensure your profile outperforms competitors. Most businesses use about 30% of what Google offers. We use all of it.
Local Citation Building & Cleanup: Your business details need to be consistent everywhere—Yell, Yelp, Thomson Local, industry directories, and hundreds of other citation sources. Inconsistencies confuse Google. We audit, clean up, and build citations that strengthen your local authority.
Review Strategy & Management: Reviews aren't just social proof—they're ranking factors. We implement review generation systems that turn satisfied customers into public advocates, and we help you respond professionally to feedback, positive or negative.
Local Content & Landing Pages: If you serve multiple areas, you need location-specific pages. Not thin doorway pages that Google penalises, but genuinely useful content that ranks for "[service] + [location]" searches.
Local Link Building: Links from local sources—news sites, business associations, chambers of commerce, community organisations—signal relevance to Google's local algorithm. We identify and pursue these opportunities.
Ongoing Monitoring & Reporting: Rankings fluctuate. Competitors adapt. New review platforms emerge. We monitor your local visibility monthly and report on what's moving and why.
No mystifying reports. No 'trust us.'
Local SEO is essential for:
Service-area businesses: plumbers, electricians, cleaners, builders, landscapers. If your customers search "near me" or "[service] + [town]", you need local SEO.
Hospitality and tourism: restaurants, hotels, attractions, activity providers. You're competing for visitors who are searching from their phones, often while already in the area.
Professional services: solicitors, accountants, dentists, vets, physios. Your clients want someone local they can trust. Local SEO puts you in front of them.
Retail with physical locations: shops, showrooms, dealerships. If you have a door customers walk through, local search drives footfall.
Multi-location businesses: franchises, chain operators, businesses with multiple branches. Each location needs its own optimised presence.
If you serve a specific geographic area and your customers are likely to search before they visit, local SEO isn't optional—it's essential.
SEO Frequently Asked Questions
Most businesses see initial improvements in Google Business Profile visibility within 4-6 weeks. Significant ranking improvements typically take 3-6 months depending on competition and your starting position. Local SEO is cumulative—results compound over time as citations build and reviews accumulate.
Regular SEO focuses on ranking in organic search results nationally or globally. Local SEO specifically targets the Map Pack (the map and three listings that appear for local searches) and location-based organic results. It involves different ranking factors including Google Business Profile optimisation, local citations, reviews, and geographic relevance signals.
Yes. Organic rankings and Map Pack rankings are separate. You can rank position 1 organically but not appear in the Map Pack at all—and for many local searches, the Map Pack gets more clicks than organic results. They require different optimisation approaches.
Extremely important. Review quantity, quality, recency, and your responses all influence local rankings. Google's own documentation confirms reviews as a ranking factor. Beyond rankings, reviews directly influence click-through rates and conversion—a business with 4.8 stars and 200 reviews will outperform one with 3.9 stars and 15 reviews.
No legitimate SEO provider can guarantee specific rankings—Google explicitly warns against this. What we guarantee is implementing best practices consistently, tracking progress transparently, and adapting strategy based on results. Our clients typically see significant improvements, but timelines and outcomes depend on factors including competition and starting position.
Yes. While SuperHub is based in Devon, local SEO is location-agnostic. We work with businesses across the UK. What matters is understanding your local market and implementing the right technical and content optimisation—which we do remotely.
Your Google Business Profile (formerly Google My Business) is your free listing that appears in Google Maps and local search results. It displays your business name, address, phone number, hours, reviews, photos, and posts. For local businesses, it's often the first thing potential customers see—and a poorly optimised profile means you're invisible in the Map Pack.
Local citations are mentions of your business name, address, and phone number (NAP) on other websites—directories like Yell, Thomson Local, industry-specific listings, and local business associations. Consistent citations across the web signal to Google that your business information is accurate and trustworthy, which improves local rankings.
Ready to Dominate Local Search?
Book a free Local SEO Audit. We'll analyse your Google Business Profile, check your citations, review your competition, and show you exactly where you stand. No obligation, no hard sell—just a clear picture of your local opportunity.
