AI Search Optimisation (AEO/GEO)
When someone asks ChatGPT for a recommendation in your industry, does your business get mentioned?
AI is changing how people find businesses. If you're not showing up in AI-generated answers, you're invisible to a growing chunk of your potential customers. Google AI Overviews appear on ~15% of searches
Search Has Changed. Has Your Marketing?
Google isn't the only game in town anymore. Millions of people now ask ChatGPT, Perplexity, Google's AI Overviews, and other AI assistants for recommendations instead of scrolling through search results.
Here's the problem: these AI tools don't show a list of links. They give direct answers and cite their sources. If AI doesn't mention your business, you simply don't exist to these users.
This isn't some future trend to watch. It's happening right now. ChatGPT has over 200 million weekly users. Google's AI Overviews appear on nearly 15% of all searches. Perplexity is growing at 40% month-on-month.
Traditional SEO still matters(find out more here). But it's no longer enough on its own.
AEO & GEO: What Do These Terms Actually Mean?
You might have heard agencies throwing around terms like AEO and GEO. Let's cut through the jargon.
AEO (Answer Engine Optimisation) focuses on getting your business cited when AI tools answer questions. When someone asks "What's the best marketing agency in Devon?" or "Who can help with motorsport sponsorship?", AEO ensures your business is the answer.
GEO (Generative Engine Optimisation) is the broader strategy of making your brand so authoritative and well-structured that AI models naturally recommend you. It's about becoming the trusted source that AI wants to cite.
Both terms describe the same shift: optimising for AI-powered discovery, not just traditional search rankings.
The Businesses Acting Now Will Dominate
This is a first-mover market. Most of your competitors haven't even heard of AI search optimisation yet. They're still focused purely on Google rankings while a new discovery channel grows around them.
That's your opportunity.
The businesses investing in AI visibility now are building authority that compounds over time. When AI models learn that your brand is the trusted source for your industry, that position becomes increasingly difficult to displace.
Wait too long and you'll be playing catch-up against competitors who've already established themselves as the go-to recommendation.
How SuperHub Gets You Cited by AI
AI Visibility Audit (Free) We start by showing you exactly where you stand. Which AI platforms mention you? Which mention your competitors instead? What questions are being asked that you should be answering? This audit is free and comes with no obligation
Content Restructuring AI tools favour content that directly answers questions with clear, authoritative information. We restructure your existing content and create new material specifically designed for AI citation - clear answers, proper context, and the structured data that AI models can easily parse.
Schema & Structured Data AI tools rely heavily on structured data to understand who you are, what you do, and why you're authoritative. We implement comprehensive schema markup that tells AI exactly what it needs to know about your business.
Authority Building AI models assess trustworthiness based on your digital footprint. We build your authority through strategic content placement, industry presence, and the signals that establish you as a credible source worth citing.
Ongoing Monitoring AI search is evolving rapidly. We track your visibility across ChatGPT, Perplexity, Google AI Overviews, and emerging platforms, adjusting strategy as the landscape shifts.
Is AI Search Optimisation Right for Your Business?
This service is ideal for:
Local businesses wanting to be the AI-recommended choice in their area. When someone asks "best fish and chips in Paignton" or "recommended plumber near me", you want to be the answer.
B2B companies where prospects research before making contact. If decision-makers are asking AI for supplier recommendations, you need to be in that conversation.
Specialist service providers in competitive markets. Whether you're a law firm, accountancy practice, or marketing agency, AI recommendations carry significant weight.
E-commerce brands where product recommendations drive sales. When someone asks "best running shoes for beginners" or "top coffee subscription UK", you want your products cited.
Not sure if it's right for you? Book the free audit and we'll tell you straight.
Investment
Free AI Visibility Audit See exactly where you stand across AI platforms. No cost, no obligation, no sales pressure. Just honest insight into your current AI visibility.
Starter - £299/month Monthly monitoring, content recommendations, and schema implementation. Best for businesses already investing in SEO who want to add the AI layer.
Growth - £599/month Full AI search optimisation including content restructuring, authority building, competitor displacement, and monthly visibility reporting.
Combined SEO + AI - £899/month Traditional SEO and AI search optimisation bundled together. The complete "future-proof" package for businesses serious about search visibility.
All packages include monthly reporting and direct access to our team. No long-term contracts - if we're not delivering, you shouldn't be paying.
AI Search Optimisation FAQ's
AI search optimisation (also called AEO or GEO) is the process of getting your business cited when AI tools like ChatGPT, Google AI Overviews, and Perplexity answer questions. Unlike traditional SEO which focuses on ranking in search results, AI search optimisation ensures your business is the direct answer when people ask AI for recommendations.
Traditional SEO focuses on ranking your website in Google's standard search results. AI search optimisation focuses on getting your business mentioned when AI assistants give direct answers. The tactics overlap - good content, authority, and structured data matter for both - but the specific approach differs. You need both to cover all bases in 2025 and beyond.
AEO stands for Answer Engine Optimisation - optimising for AI tools that answer questions directly. GEO stands for Generative Engine Optimisation - the broader strategy of making your brand authoritative enough that generative AI naturally recommends you. Both terms describe essentially the same thing: getting your business cited by AI.
The simplest way is to ask. Go to ChatGPT, Perplexity, or Google and ask questions your customers would ask - "best marketing agency in Devon", "recommended [your service] near me", or questions about your specific industry. See who gets mentioned. We offer a free AI Visibility Audit that does this systematically across multiple platforms and questions.
You can see initial changes in AI citations within 4-8 weeks as structured data and content improvements take effect. Building lasting authority typically takes 3-6 months of consistent work. The good news is that early movers have a significant advantage - once you're established as a trusted source, that position compounds over time.
Yes, if you want to capture traffic from AI-assisted search. Good SEO provides a foundation, but AI search has specific requirements around content structure, schema markup, and authority signals that standard SEO doesn't always address. Think of it as an additional channel - traditional search and AI search are both worth capturing.
Find Out Where You Stand
Book your free AI Visibility Audit. We'll show you exactly where your business appears (and doesn't) across ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.
No cost. No obligation. No corporate waffle. Just honest insight into whether AI search optimisation should be on your radar.
