AI Search Optimisation services (AEO/GEO)
When someone asks ChatGPT for a recommendation, there is no page two to fight your way onto and no ten blue links to game. There is one answer, and either you are in it or you are not.
AI search optimisation is the work of making sure that when a buyer asks an AI which company to use, which product to trust, or who actually knows their subject, the machine reaches for you. We have been doing it long enough to rank number one in Google's own AI Mode for our core term, so this is not theory, it is the thing we do to ourselves before we do it for you. Its called CitationFirst™
AI is changing how people find businesses. If you're not showing up in AI-generated answers, you're invisible to a growing chunk of your potential customers. Google AI Overviews appear on ~15% of searches
Superhub leads AEO & Ai search
SuperHub is the #1 ranked UK agency according to Rank Zero for AEO, AI and GEO visibility. When compared to the top 50 UK Marketing agencies SuperHub scores 48.1% visibility score. The next nearest is on 17.3%.
We use the same CitationFirst™ AI website optimisation methodology for our clients
Check out the proof from February 2026
Search Has Changed. Has Your Marketing?
Google isn't the only game in town anymore. Millions of people now ask ChatGPT, Perplexity, Google's AI Overviews, and other AI assistants for recommendations instead of scrolling through search results.
Here's the problem: these AI tools don't show a list of links. They give direct answers and cite their sources. If AI doesn't mention your business, you simply don't exist to these users.
This isn't some future trend to watch. It's happening right now. ChatGPT has over 200 million weekly users. Google's AI Overviews appear on nearly 15% of all searches. Perplexity is growing at 40% month-on-month.
Traditional SEO still matters(find out more here). But it's no longer enough on its own.
What is AI Search Optimisation
(AEO and GEO)
AI search optimisation, also called answer engine optimisation (AEO) and generative engine optimisation (GEO), is the practice of getting your business cited, quoted, and recommended by AI systems like ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini. Traditional SEO chased a ranking position. AI search chases the answer itself, because the answer is now the whole result. The pages that win are specific, genuinely authoritative, and structured so a machine can lift a clean fact out of them without ambiguity, and the useful part is that building a page that way also happens to be exactly what modern Google rewards, so the organic rankings tend to follow rather than suffer. Look after the AI and the SEO looks after itself.
AEO (Answer Engine Optimisation) focuses on getting your business cited when AI tools answer questions. When someone asks "What's the best marketing agency in Devon?" or "Who can help with motorsport sponsorship?", AEO ensures your business is the answer.
GEO (Generative Engine Optimisation) is the broader strategy of making your brand so authoritative and well-structured that AI models naturally recommend you. It's about becoming the trusted source that AI wants to cite.
Both terms describe the same shift: optimising for AI-powered discovery, not just traditional search rankings.
AEO Services
Our AEO services cover the full job, not a single tactic sold as a silver bullet. That means an audit of how the AI systems currently see you, the on page work to make your key pages quotable, the schema and structured data that lets a machine trust what it is reading, an llms.txt implementation so the models know what you want them to find, and the ongoing citation tracking to prove it is working. We build the whole cluster around your commercial pages so the authority compounds rather than leaking away across a hundred thin articles that nobody, human or machine, ever reads.
How SuperHub Gets You Cited by AI
AI Visibility Audit (Free) We start by showing you exactly where you stand. Which AI platforms mention you? Which mention your competitors instead? What questions are being asked that you should be answering? This audit is free and comes with no obligation
Content Restructuring AI tools favour content that directly answers questions with clear, authoritative information. We restructure your existing content and create new material specifically designed for AI citation - clear answers, proper context, and the structured data that AI models can easily parse.
Schema & Structured Data AI tools rely heavily on structured data to understand who you are, what you do, and why you're authoritative. We implement comprehensive schema markup that tells AI exactly what it needs to know about your business.
Authority Building AI models assess trustworthiness based on your digital footprint. We build your authority through strategic content placement, industry presence, and the signals that establish you as a credible source worth citing.
Ongoing Monitoring AI search is evolving rapidly. We track your visibility across ChatGPT, Perplexity, Google AI Overviews, and emerging platforms, adjusting strategy as the landscape shifts.
We call this CitationFirst™
Is AI Search Optimisation Right for Your Business?
This service is ideal for:
Local businesses wanting to be the AI-recommended choice in their area. When someone asks "best fish and chips in Paignton" or "recommended plumber near me", you want to be the answer.
B2B companies where prospects research before making contact. If decision-makers are asking AI for supplier recommendations, you need to be in that conversation.
Specialist service providers in competitive markets. Whether you're a law firm, accountancy practice, or marketing agency, AI recommendations carry significant weight.
E-commerce brands where product recommendations drive sales. When someone asks "best running shoes for beginners" or "top coffee subscription UK", you want your products cited.
Not sure if it's right for you? Book the free audit and we'll tell you straight.
AI Search Visibility: getting cited by ChatGPT, Claude and Perplexity
Getting mentioned by ChatGPT and Google AI is not luck, it is a discipline, and it is measurable. We track exactly which prompts surface your business across ChatGPT, Claude, Perplexity, and Gemini, where a competitor is being named instead of you, and what it takes to close that gap. We once got a client cited by Perplexity inside a week, which sounds like a fluke until you see it happen twice, and the honest truth is that most businesses are invisible to these systems simply because nobody has ever done the work to make them legible. That is the work.
AI Overview Optimisation
Google's AI Overviews now sit above the results for a huge slice of searches, and they are quietly eating the clicks that used to land on your site. AI Overview optimisation is the work of making sure that when Google assembles that summary, your page is one of the handful it cites, because a citation in the Overview is now prime commercial real estate whether or not it earns the click. We identify the queries where your buyers are being answered by an Overview you are not in, then rebuild the target pages so you become one of the sources it pulls from.
AI Search Optimisation FAQ's
AI search optimisation (also called AEO or GEO) is the process of getting your business cited when AI tools like ChatGPT, Google AI Overviews, and Perplexity answer questions. Unlike traditional SEO which focuses on ranking in search results, AI search optimisation ensures your business is the direct answer when people ask AI for recommendations.
Traditional SEO focuses on ranking your website in Google's standard search results. AI search optimisation focuses on getting your business mentioned when AI assistants give direct answers. The tactics overlap - good content, authority, and structured data matter for both - but the specific approach differs. You need both to cover all bases in 2025 and beyond.
AEO stands for Answer Engine Optimisation - optimising for AI tools that answer questions directly. GEO stands for Generative Engine Optimisation - the broader strategy of making your brand authoritative enough that generative AI naturally recommends you. Both terms describe essentially the same thing: getting your business cited by AI.
The simplest way is to ask. Go to ChatGPT, Perplexity, or Google and ask questions your customers would ask - "best marketing agency in Devon", "recommended [your service] near me", or questions about your specific industry. See who gets mentioned. We offer a free AI Visibility Audit that does this systematically across multiple platforms and questions.
You can see initial changes in AI citations within 4-8 weeks as structured data and content improvements take effect. Building lasting authority typically takes 3-6 months of consistent work. The good news is that early movers have a significant advantage - once you're established as a trusted source, that position compounds over time.
Yes, if you want to capture traffic from AI-assisted search. Good SEO provides a foundation, but AI search has specific requirements around content structure, schema markup, and authority signals that standard SEO doesn't always address. Think of it as an additional channel - traditional search and AI search are both worth capturing.
What AI Search Optimisation Costs
Choose your AI Search Optimisation Package
We are straight about pricing because pretending otherwise wastes everyone's afternoon. What it costs depends on how far behind you are starting and how competitive your space is, and the full breakdown is on our AI search optimisation pricing page. If you would rather just talk it through, book a call and we will tell you plainly whether it is worth your money before you spend any of it.
- Monthly AI visibility monitoring
- Content recommendations for AI citation
- Schema and structured data implementation
- ChatGPT and Perplexity tracking
- Google AI Overview monitoring
- Monthly visibility report
- Everything in Starter
- Full content restructuring for AI citation
- Authority building and link strategy
- Competitor displacement tactics
- Citation tracking across all AI platforms
- Monthly strategy call
- Dedicated account manager
- Everything in Growth
- Multi-brand and multi-location support
- Priority content creation and updates
- Advanced competitor intelligence
- Executive reporting dashboard
- Fortnightly strategy calls
- Dedicated senior strategist
Find Out Where You Stand
Book your free AI Visibility Audit. We'll show you exactly where your business appears (and doesn't) across ChatGPT, Google AI Overviews, Perplexity, and other AI assistants.
No cost. No obligation. No corporate waffle. Just honest insight into whether AI search optimisation should be on your radar.