Mikey Doble Case Study

`Redefining media in motorsport, 2025 is just the start.`

Background

mIKEY dOBLE

Career Bio:

Calm. Calculated. Clinical. Mikey Doble is one of the most exciting names in the BTCC paddock. Born in 1998 and raised in a racing family in Caterham, Surrey, Mikey has motorsport in his blood. In 2022, he made headlines by winning both the Ginetta GT5 Challenge and the BMW Compact Cup — a rare double that proved his precision and adaptability.

He made his BTCC debut in 2023 with Power Maxed Racing, quickly turning heads with his consistency and fearless overtaking. By 2024, he claimed the Jack Sears Trophy, solidifying his status as a rising star in UK motorsport. The 2025 season? Mikey’s coming in fast.

Quick Stats:

BTCC Debut: 2023
Team: Power Maxed Racing
2024 Jack Sears Trophy Winner
Dual Champion (2022): BMW Compact Cup + Ginetta GT5
Podium Finishes in 2024: Multiple top-10s & class wins
Background: Mechanical Engineering graduate, race engineer mindset
Brilliant golfer

Notable:

Known for technical feedback, mechanical sympathy, and adaptability across platforms
Strong following from grassroots motorsport and emerging fan favourite
Active in BTCC promotional and sponsor events, great commercial asset

Mikey doble BTCC 2025 celebration with fans

The Target

WHY SUPERHUB

THE NEW ENGINE IN BTCC MARKETING

We’re a fresh force in the British Touring Car Championship — building visibility for drivers, creating high performance content and helping brands connect with fans where the action is.

Raise Mikey's Driver Profile

The British Touring Car Championship is one of the most watched racing series in the UK with millions of fans tuning in across ITV4, TikTok, YouTube and live events.

With a dedicated fanbase and increasing digital presence, BTCC is more than a race series, it’s a high impact platform for brands, content and commercial storytelling.

Superhub: Content, Content, Content

Content is everything in this field, keeping it relevant and interesting is a massive challenge at the same time as promoting the driver and growing their fan base.

one simple competition out content the rest of the field

The Stats Don't Lie

over the season we filmed more than six terabytes A video and photography, we drove more than 3000 miles Flew more than two hours of drone footage walk two laps of every track during track walks and took more than 300 000 steps over the 10 Race weekends. This produced

Around 60 posts per weekend
Consistently grew followers and likes
Created exclusive collectors cards
Met and interacted with around 1000 fans

Building a Future

Throughout the 2025 season, we developed an AI sponsorship outreach platform with the sole goal of raising sponsorship for Mikey and our other drivers. This system goes live in 2026 with the goal of raising 5 million of sponsorship over the next two years. Even without this as a direct result of the content produced so far is five solid sponsorship inquiries which are in negotiation as we speak.

The Results

Here is a summary of the results from our first season with Mikey; these are representative of the sort of performance we expect.

Mikey Doble now has a profile growing faster than any driver on the grid and soon to match his driving.

The Next Opportunity to see Mikey

NEXT BTCC RACE – Loading...

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Sponsor Mikey Doble

Want to see what your campaign could look like?

Enter your details in the form below and let’s build a sponsorship strategy that

delivers on every platform.

Sponsorships That Perform

When you sponsor a BTCC driver through Superhub, you’re investing in more than just logo space, you’re activating a high performance media platform.

BTCC delivers over 16 million annual broadcast viewers and 300,000+ fans trackside. Combine that with social campaigns, video storytelling and sponsor ready content and you get measurable, multi channel marketing that performs. With Superhub handling strategy and execution, your investment turns into visibility, engagement and ROI.

Use the calculator to estimate what your brand could get back based on your budget, reach and the package that fits.

This tool is designed to give you a real world estimate of what your investment could return when backing a BTCC driver through Superhub. (Note - Sponsorship packages typically starting around £50,000)

We base your projected ROI on four core pillars:

Media Exposure - Based on average broadcast, live stream and digital impressions across ITV4, TikTok, YouTube and live attendance. BTCC reaches over 16 million UK viewers annually.
Audience Engagement - Calculated as a percentage of projected impressions — including likes, shares, clicks and interactions on Superhub managed content.
Activation Strategy - Sponsorships include integrated creative — branded videos, content series, social takeovers — produced and deployed across high engagement channels.
Performance Multiplier - ROI is calculated using conservative industry benchmarks (1.5x to 3x your spend) based on existing campaign results and known value per impression (VPI).

This isn’t guesswork — it’s a media driven estimate built from real BTCC data, past campaign performance, and the kind of creative output we deliver every race weekend.