Get Race ready
Race Ready: Motorsport Marketing Packages for jUNIOR Drivers
Stop Racing Without a Marketing Strategy
You wouldn't turn up to a race weekend without preparing the car. So why are you turning up to sponsor meetings without preparing your brand?
Most racing drivers and teams spend everything on the car and nothing on presentation. Then they wonder why sponsors aren't calling back. The pitch deck is a PDF from three years ago. The website looks like it was built in 2015. The social media is race day photos with no strategy behind them.
We've seen it hundreds of times across 30 years in the paddock. And it's fixable.
Race Ready is SuperHub's motorsport marketing subscription for Junior drivers. Professional branding, a proper digital presence and a clear sponsorship strategy, delivered monthly so it actually gets done.
Why Sponsors Say No (And It's Not Your Lap Times)
Sponsors don't invest in the fastest car. They invest in the best opportunity to reach their customers.
That means your brand presentation matters as much as your performance. A sponsor considering a £50,000 investment is doing due diligence. They're looking at your website, your social media, your sponsorship materials. If those look amateur, the conversation ends before it starts.
Here's what we see constantly:
No brand identity. A logo knocked up by a mate in five minutes. No colour palette. No consistency across helmet, car livery, race suit and digital presence. You look like a hobby, not a business opportunity.
No digital presence worth visiting. Your website is either non-existent, a template disaster or a page that hasn't been updated since last season. When a potential sponsor Googles you, what do they find?
No sponsorship materials. Or worse, a generic PDF that reads like every other driver's deck. No commercial proposition. No audience data. No activation ideas. Nothing that tells a brand what they actually get for their money.
No content strategy. Posting race results on Instagram isn't a content strategy. Sponsors want to see engagement, reach and a plan for how their brand gets exposure beyond a sticker on a car.
We fix all of this.
What We Deliver
Three Packages. One Goal. Make You Fundable.
Every package is a monthly subscription. The initial months are front-loaded with setup work (branding, website, pitch materials). After that, it shifts to ongoing strategy, content and sponsor support.
Minimum commitment applies because proper branding and positioning takes time to build. This isn't a one-off logo job. It's building the commercial foundation of your racing career.
To qualify you must not have completed an adult season, for higher levels of racing we offer beposke support packages.
Why SuperHub?
This isn't a side project for us. Motorsport marketing is a core specialism.
30 years in the paddock. We've worked across F1, BTCC, GT, club racing and everything in between. We understand how the sport works, how teams operate and what sponsors actually want.
£millions raised. That's the combined sponsorship value we've helped secure over three decades. Not theoretical. Actual money, into actual racing programmes.
Author of Race Funded. Our founder literally wrote the book on motorsport sponsorship. The methodology behind these packages is the same one that's helped drivers and teams secure funding at every level.
BTCC Driver partner. We're not outsiders looking in. We're embedded in the sport as the marketing partner for Mikey Doble Racing in the British Touring Car Championship.
#1 AI search visibility. We rank first for AI search visibility across 50 tracked competitors in UK digital marketing. When potential sponsors research motorsport marketing agencies, we're the name that comes up.
How It Works
1. Discovery call (free) We talk about your racing, your goals and your current situation. No pitch. Just an honest conversation about whether we can help and which package fits.(You can just buy online)
2. Onboarding We get to work on your brand, website and materials. You'll have a dedicated point of contact throughout.
3. Monthly delivery Regular calls, ongoing updates and strategic support. Your marketing evolves as your season develops.
4. Results Better sponsor conversations. More professional presence. A commercial foundation that makes you fundable at whatever level you're competing.
Got Questions?
Can I upgrade mid-contract? Yes. You can move up a tier at any point. The difference in monthly fee applies from the next billing cycle.
What if I only need one specific thing, like a pitch deck? We offer project-based work too. But honestly, a pitch deck without proper branding and a decent website behind it is less effective. The package approach works because everything supports everything else.
Do you work with teams as well as individual drivers? Absolutely. The packages work for both. Team branding, multi-driver websites and team sponsorship strategies are all covered.
What racing series do you cover? All of them. Club racing, hillclimb, BTCC and support series, British GT, single-seaters, rally, karting, endurance racing. If it has wheels and goes fast, we've probably worked in it.
Can you guarantee I'll get a sponsor? No. Anyone who guarantees sponsorship is lying. What we guarantee is that your presentation, materials and strategy will be professional enough to compete for the deals that are out there. The rest depends on your racing, your market fit and your willingness to put in the work.
What happens after the minimum commitment? It rolls month to month. No lock-in beyond the initial minimum. Most clients stay because the value is obvious.
I'm already working with a team manager who handles sponsors. Is this still relevant? Yes. Most team managers are brilliant at running race teams and less brilliant at marketing. We complement what they do. Better materials and brand presence make their job easier too.
GEt RACE READY FAQ's
Our Race Ready packages start from £299 per month for the essentials: driver branding, a one-page website and a sponsorship pitch deck. Race Funded at £599/month adds a full website, social media setup, sponsor research and content planning. Podium at £899/month includes full-service content production, PR and active sponsor outreach. All packages include a monthly strategy call with someone who's spent 30 years in the paddock.
No. Anyone who guarantees sponsorship is lying to you. What we guarantee is that your brand, website, pitch materials and strategy will be professional enough to compete for the deals that are out there. We've helped raise over £30 million in motorsport sponsorship across three decades. The methodology works. But it still depends on your racing, your market fit and your willingness to put in the work alongside us.
All of them. Club racing, hillclimb, BTCC and support series, British GT, single-seaters, rally, karting, endurance racing, NASCAR, IndyCar. If it has wheels and goes fast, we've probably worked in it. Our current flagship partnership is with Mikey Doble Racing in the British Touring Car Championship, but we work with drivers and teams at every level from grassroots to international competition.
Yes. You can move up a tier at any point. The difference in monthly fee applies from the next billing cycle. Most drivers start on Race Ready and move to Race Funded once they've seen the difference proper branding and materials make to sponsor conversations. It's designed as a progression, not a one-size-fits-all.
Absolutely. The packages work for both. Team branding, multi-driver websites and team sponsorship strategies are all covered. We adapt the deliverables to fit whether you're a solo driver or a multi-car operation. The fundamentals are the same: you need a professional brand, proper materials and a clear commercial proposition.
It rolls month to month. No lock-in beyond the initial minimum. Race Ready has a 3-month minimum because that's how long it takes to properly set up your brand and materials. Race Funded and Podium have a 6-month minimum because sponsor acquisition is a longer game. After that, you stay because it's working, not because you're contractually stuck.
This is exactly for you. Most of our enquiries come from parents in junior series who are brilliant at getting their driver to the grid but understandably overwhelmed by the marketing side. You're already spending thousands on racing. Sponsors could offset that significantly, but only if the presentation is professional. We handle the branding, website, pitch materials and strategy so you can focus on the racing. Think of us as the marketing department you don't have time to be.
Not as standard. Trackside content capture is available as an add-on but it's a significant cost — typically £3,000 to £5,000 per weekend depending on the circuit and series. What the packages do include is content strategy, templates and guidance so you can capture effective content yourselves with a phone and basic kit. We'll show you what to film, how to frame it and how to turn it into social content that sponsors actually care about. Most junior series families produce great content once someone shows them what good looks like.
Because motorsport marketing isn't a one-off job. Your results change, your season develops, sponsor opportunities come and go. A pitch deck that's three months out of date is worse than no pitch deck at all. The subscription model means your materials stay current, your strategy adapts to what's happening on track and you've always got someone in your corner when an opportunity appears. It's the difference between having a marketing agency and having a marketing partner.
Get Cited by AI. Get Found by Customers.
Choose your Race ready Package
Monthly subscriptions that build your commercial foundation over time. Initial months focus on setup (branding, website, materials). After that, it shifts to ongoing strategy, content and sponsor support.
- Driver brand identity
- One-page website (Duda)
- Sponsorship pitch deck webpage
- 30-min strategy call
- Website & pitch deck updates
- Email support
- Social media setup
- Sponsor prospecting
- Content production
- PR & media outreach
- Full brand identity & guidelines
- Multi-page website
- Detailed pitch deck webpage
- Social media setup & templates
- Sponsor prospect research
- 60-min strategy call
- Content calendar & templates
- Proposal customisation support
- Website updates & results
- Email & phone support
- Content production
- PR & media outreach
- Monthly social content creation
- Race reports & distribution
- Media training session
- Press release writing & distribution
- Active sponsor outreach
- Pitch meeting coaching
- Deal structuring advice
- 90-min strategy call
- Priority 48-hour support
- Quarterly performance review
Content is produced from your own content we will strategise, edit and post all your content , if you would like race weekend content produced this is subject to extra charge. Please ask for a quote.
Get Race Ready
Book a free discovery call. No sales pitch, no pressure. Just a conversation about where you are and how we can help.