Pay per click (ppc)
paid advertising
Paid Ads That Generate Leads, Not Just Clicks
most businesses waste money on ads because nobody's watching the numbers
You can burn through £500 a day on Google Ads and have nothing to show for it except a nice impressions report. We've seen it. Businesses come to us having spent thousands with agencies who optimised for clicks and called it a result. Clicks don't pay invoices. Leads do.
SuperHub manages PPC and paid advertising campaigns for businesses across Devon and the UK. Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube and Microsoft Ads. We've run campaigns for everything from local hospitality businesses to national energy companies and motorsport sponsors. The approach is always the same: work out what a lead is worth to you, build campaigns that deliver them profitably, and prove it with numbers you can actually verify.
We're based in Paignton. Your account manager is in Devon, not outsourced to a white-label agency in another country you've never heard of.
What We Actually Do
Google Ads (Search and Shopping) — the engine room of most PPC strategies. We build campaigns around the exact searches your customers type when they're ready to buy. Not broad match keywords that attract tyre-kickers. Tight targeting, strong ad copy, landing pages that convert. Shopping campaigns for e-commerce businesses with proper product feed management.
Meta Ads (Facebook and Instagram) — reaching audiences based on demographics, interests and behaviour. We build custom audiences, run retargeting campaigns for people who've visited your site but didn't convert, and create lookalike audiences based on your existing customers. Social ads work brilliantly for brand awareness and lead generation when properly targeted.
LinkedIn Ads — for B2B businesses targeting decision-makers by job title, company size and industry. More expensive per click than other platforms, but the lead quality is typically much higher. Particularly effective for professional services, SaaS and energy sector clients.
YouTube Ads — video advertising through Google's display network. Pre-roll, in-stream and bumper ads targeted by audience interest and search intent. Pairs naturally with our video production capabilities so you're not stuck using stock footage.
Microsoft Ads (Bing) — often overlooked but consistently delivers lower cost-per-click than Google with surprisingly strong conversion rates, particularly for older demographics and B2B audiences.
Remarketing and retargeting — following up with people who've already shown interest. They visited your site, looked at your products, maybe even started a form. Remarketing keeps you visible until they're ready to commit. This is where most of the easy wins sit.
How We Work
We don't touch your ad account until we understand your business. What does a lead actually look like for you? What's a customer worth? What's your margin? If we don't know these numbers, we can't build campaigns that make you money. That's the bit most agencies skip.
From there we handle keyword research, audience building, ad creation, landing page recommendations, conversion tracking setup and ongoing optimisation. You get a monthly report that shows leads generated and cost per lead, not pages of vanity metrics about impression share and quality score.
We also set up proper conversion tracking from day one. Phone calls, form submissions, e-commerce transactions. If we can't prove a lead came from the ads, we don't count it. No inflated numbers, no creative attribution.
Campaign management is hands-on and ongoing. We're adjusting bids, testing ad copy, pausing underperforming keywords and shifting budget toward what's working. Not setting it up and leaving it to run while you pay a monthly retainer for nothing.
What It Costs
- PPC management (single platform, up to £2,000/month ad spend): from £500/month
- PPC management (multi-platform, up to £5,000/month ad spend): from £1,000/month
- Full-service paid media (unlimited platforms, £5,000+ ad spend): from £1,500/month
- Campaign setup and audit (one-off): from £750
All management fees are fixed monthly pricing. No percentage-of-spend models where the agency is incentivised to increase your budget rather than your results. No long-term contracts. Cancel with 30 days' notice if it's not working.
Ad spend is paid directly to the platforms by you. We never hold your budget or take a cut.
PPC Frequently Asked Questions
Fast. Most campaigns start delivering leads within the first week once ads are live. The first 2-4 weeks involve optimisation as we learn what converts best for your business. By month two you should have a clear picture of cost per lead and return on investment.
No. We've run effective campaigns on £500 per month ad spend for local businesses. The key is targeting tightly rather than spending broadly. We'll recommend a realistic budget based on your sector and goals during the initial consultation.
Yes. We audit existing accounts, identify what's wasting money and restructure accordingly. You keep your Google Ads account and all your historical data. We just take over management.
We can. Sending paid traffic to your homepage is almost always a waste of money. We either optimise existing pages or build dedicated landing pages designed to convert the specific traffic your campaigns are driving.
We tell you. If the numbers don't stack up after a fair testing period, we'll recommend pausing or reallocating rather than burning through your budget hoping things improve. No agency should keep taking your money if the results aren't there.
Ready to build
something that works?
Book a free PPC consultation. We'll look at what you're currently spending, where the gaps are, and give you an honest assessment of what paid advertising could deliver for your business. No hard sell.