3 Types of Videos Every Modern Business Needs
Build trust, drive traffic and convert leads with these essential video formats
Video is no longer a “nice to have”. It is a core part of any serious marketing strategy especially for service based businesses competing in a crowded digital landscape.
But not all video content is created equal. To build trust, drive traffic and convert leads, your video output needs to be purposeful, strategic and funnel aware.
At Superhub, we design video systems not just assets. Here are the three essential types of videos every modern business should be using right now.
1. The Brand Explainer
What it is:
A high level video that introduces who you are, what you do and why it matters — in under 90 seconds.
Why it matters:
People need to understand you quickly. A good brand explainer acts as your elevator pitch, building trust before anyone even speaks to you. It sets the tone, communicates your personality and frames your value with clarity.
Where to use it:
Your homepage, email signatures, pitch decks and the hero section of your LinkedIn page.
What to include:
- Clear messaging on what problem you solve
- Who it’s for
- How you deliver it
- A confident, human tone
This is your first impression. Make it count.
2. The Customer Success Story
What it is:
A short case study video showcasing a happy client, the challenge they faced, your solution and the result delivered.
Why it matters:
Social proof is no longer optional. Buyers want evidence and not just in written form. A filmed testimonial brings emotion, authenticity and credibility you cannot fake.
Where to use it:
On service pages, sales emails, landing pages, proposals and social media.
What to include:
- The client’s voice (not just yours)
- The transformation (before and after)
- Real numbers or results if possible
- Subtitles and clean editing
Trust sells. This is how you show you are worth it.
3. The Short-Form Nurture Series
What it is:
A sequence of short, punchy videos (under 60 seconds) designed to build authority, answer common questions and move your audience through the funnel.
Why it matters:
Most buying decisions are made before someone speaks to you. Educational short form content allows you to stay visible, provide value and pre sell all without needing a conversation.
Where to use it:
Instagram, LinkedIn, YouTube Shorts, email automation and remarketing ads.
What to include:
- FAQs
- Service walkthroughs
- Quick wins or tips
- Myth-busting advice
Short-form builds familiarity. Familiarity builds conversions.
Conclusion: Stop guessing. Start filming with purpose.
If your current video strategy is scattered, one dimensional or non-existent, you are missing out on serious opportunities. At Superhub, we create video content that sits within strategy, supports your pipeline and converts attention into action.
Want to build a video system that drives results?
Let’s film smarter, not just louder.
