motorsport social media management
BECOME THE INFLUENCER, MONETISE YOUR RACING
Why Motorsport social media management Matters
Motorsport social media is littered with accounts that post race results, repost sponsor logos, and wonder why engagement is falling and follower growth has flatlined. Fans scroll past. Sponsors notice. Commercial conversations get harder every season.
The accounts that grow are the ones that tell the story nobody else can tell, from inside the paddock, with the access that only a real team has. Those accounts build audiences that convert into commercial value. They give sponsors proof of reach beyond impressions. And they run to a content plan tied to race weekends, silly season, and sponsor activation calendars rather than whatever feels urgent on a Tuesday morning.
SuperHub runs that kind of social media. Proper strategy, paddock access, and reporting that makes sense to sponsors and finance directors, not just marketing team.s.
How We Do It
- Commercial first strategy. Your channels exist to protect and grow sponsor value, not to win content awards. Every plan starts with your commercial objectives and works back to the content calendar.
- Content calendar built around the race schedule. Race weekends, test days, launch events, silly season, and series milestones are all plotted against the calendar before a single post goes out.
- Paddock access content. Our production team produces original content from inside the garage, not stock imagery pulled off the series press kit.
- Race weekend live coverage. Stories, reels, and live posts across every relevant platform as the weekend unfolds, with a named account manager on the wire.
- Community management. Replies, DMs, sponsor tags, fan engagement, and comment moderation handled daily. Your team never has to think about the inbox again.
- Sponsor ready reporting.
Monthly reports tied to the metrics sponsors actually care about. Reach, engagement, share of voice, and tangible business outcomes. Exportable straight to your sponsor pack.
What You Actually GeT
- Channel audit and strategy document
- Twelve month content plan aligned to your race calendar and sponsor contracts
- Full production of original content (photo, video, graphics)
- Daily publishing across Instagram, TikTok, X, YouTube Shorts, and LinkedIn
- Live race weekend coverage (stories, reels, short form video, live streams)
- Community management and inbox handling
- Paid social management where required
- Monthly reporting with sponsor ready exports
- Quarterly strategy review and content calendar reset
The Offer
Dream Outcome
You end the season with a meaningfully larger, more engaged audience, a content library your sponsors are proud to associate with, and zero in house social media admin to manage yourself. Every commercial conversation you walk into starts with growth metrics that stack the deal in your favour.
Three Ways to Work With Us
paddock
Strategy, content plan, twelve posts per month across two platforms, and daily community management. The entry package for club and national level programmes. From £500 per month.
grid
Everything in Paddock plus full race weekend live coverage across four platforms, and embedded video production on race days. The standard for a national or international programme. From £2,000 per month.
podium
Fully managed service across every platform, paid social included, sponsor activation content produced to contract, quarterly strategy reviews, and a named account director. From £3,500 per month.
Included in Every Engagement
- Onboarding audit and strategy workshop
- Dedicated account manager
- Content production and scheduling
- Daily community management
- Monthly performance report
- Quarterly strategy review
- Access to the full SuperHub motorsport content library for cross promotion
Risk Reversal
Engagements run on a 30 day notice basis from quarter two onwards. The first quarter is used as proof period. If audience and engagement have not clearly improved versus the prior period by the end of the first quarter, we rebuild the strategy at our cost before month four begins.
Who This Is For
- Race teams running competitive national or international programmes
- Drivers building a personal brand to attract sponsorship
- Motorsport manufacturers and suppliers
- Series organisers, circuits, and championship promoters
- Motorsport product brands, from safety kit to consumables
What It Looks Like in Practice
Mikey Doble Racing - BRITISH TOURING CAR CHAMPIONSHIP
1 million views on instagram from a standing start in one season. Full monetisation of all channels within one season.
EXCELR8 (Team VERTU)- BRITISH TOURING CAR CHAMPIONSHIP - mINI cHAMPIONSHIP
Target to increase engagement, followers and sponsor activation.
Jonny Moore - porsche carrera cup
Media set up from the ground up, full brand and persona.
tONTO MARINE - OFFSHORE POWER BOAT RACING
The first fully media led offshore power boat team that plans to break a water speed world record.
Frequently Asked Questions
Instagram, TikTok, X, YouTube (Shorts and long form), LinkedIn, and Facebook where it is relevant. We prioritise the platforms where your target audience and sponsors actually live, not the ones a template says to cover.
Yes. Grid and Podium tiers include live race weekend coverage with a named account manager on duty from first practice to parc ferme.
A general social agency schedules posts. We produce content from inside the paddock, understand series politics, and write for an audience that knows the difference between a podium finish and a points finish.
Absolutely. We work as a full service agency or as a production layer under an existing in house team. Whichever works for your setup.
Reach, engagement rate, share of voice, media equivalent value, and tangible business outcomes. Reports are formatted for sponsor decks, not agency vanity.
Included at Podium tier. Available as an add on at Paddock and Grid levels. We handle strategy, creative, placement, and reporting.
Yes. Sponsor contract clauses are built into the content calendar from day one. Every activation moment gets the content your sponsor contract requires.
Related Motorsport Services
Motorsport marketing runs best when it runs joined up. Every page here connects to the next. Bigger audiences mean better sponsor decks. Better photography feeds stronger social. Better video wins more sponsors. See the full set:
Ready to influence your future?
Every deal you close on the back of this work pays for the work many times over. Every sponsor you keep because of it pays again. Let us show you what we would actually do for your team before you commit to anything.
Or call the paddock line on the number at the top of the site. We answer between races.