motorsport sponsor decks
PDF DECKS NO LONGER CUT THE MUSTARD
Why Motorsport sponsor decks Matter
Most motorsport sponsorship decks land in the bin actually the recycle bin. They get thrown together the week before a sponsor meeting, stuffed with media value tables nobody trusts, and missing the one thing that actually matters. A commercial case a finance director can approve.
Race teams and drivers lose sponsors they should have won because the deck did not sell. Not because the opportunity was bad. Because the presentation made the opportunity look like charity rather than investment.
At SuperHub we have been on both sides. We have bought motorsport sponsorship for brands, audited pre existing sponsorship when it went wrong, and built the decks that get signed off. We know what a sponsor decision maker needs to see to say yes, and we build decks that give it to them. WIth no Powerpoint and no PDF's and definitely no waffly begging.
why we don't do PDF's or powerpoint
(sorry adobe)
Actually we are not sorry PDFS and Powerpoint are awful and the lowest common denominator of all presentations. Most of the motorsport industry still sends sponsors a 5-40 page PDF of a Powerpoint and hopes for the best. It is the lazy standard and it does not work. Even worse you are using a Canva template that is motorsport themed and every other jockey has sent one too!
PDFs are fixed, PowerPoint over 5 slides is enough to make the potential sponsor jump out of the window to escape. Every sponsor gets the same generic pitch whether they are a global consumer brand or a regional B2B operation.
That pitch:
- I drive really fast
- I have been driving since I was a foetus
- If you give me money I will put a sticker on my car
So on an so forth....
PDFs are fiddly. They bloat email inboxes, break on mobile, and get ignored inside a busy marketing director's overflowing downloads folder. AI inboxes will bin it off. PDFs are blind. You have no idea whether the person you pitched even opened it, let alone which slides they read and which they ignored. Track the email and it goes into junk. PDFs go stale. The second your results change(oh sorry Sponsors couldn't care less about your results btw), the season updates, or your sponsor inventory shifts, your 40 page file is wrong and you have to ship another one.
So we do the opposite. Every SuperHub sponsor deck is a web based, fully interactive presentation tailored to the individual sponsor it is aimed at. One unique link per prospect. Updated live. Tracked from the moment the sponsor opens it. It's thin and is less likely to end up in spam.
How we do it
- Commercial discovery. A proper 90 minute workshop with you and your key stakeholders. What you are actually selling, to whom, at what price, and with what rights. No deck starts without this.
- Brand side intelligence per sponsor. We analyse each target sponsor's current marketing priorities, not just their logo history. A brand spending on B2B right now buys a different sponsorship from one chasing younger consumer audiences. Every prospect gets their own version of the deck.
- Proper valuation. Media equivalent value done to recognised methodology. Hospitality valued realistically. Rights packaged in a way that supports the price, not undercuts it.
- Case led narrative. The deck tells a commercial story, not a list of assets. Problem, audience, opportunity, commercial case, and the reason this deal is better than the brand's other options.
- Interactive design. Staatliches headings, Poppins body, embedded video, animated data visualisations, scroll triggered storytelling, and hero photography that sells the sport. Built to feel more like a premium brand experience than a boring corporate document.
- Live, trackable, tailored delivery. One unique link per sponsor. You see who opened it, when, which sections they read, and which they skipped. When results or inventory change, the deck updates in real time. No version control chaos. No one sending round the wrong attachment.
what you actually get
- Commercial discovery workshop (90 minutes with key stakeholders)
- Target sponsor brief built for each prospect (where in scope)
- Fully designed, web based interactive sponsor deck per prospect
- Unique secure link per sponsor, mobile and desktop optimised
- Embedded video, animated visualisations, and scroll triggered storytelling
- Real time engagement tracking (who opened, when, which sections read, time on page)
- Executive one page summary for pre meeting circulation
- Live update capability so results and inventory changes reflect instantly
- Pitch coaching session to walk you through delivery
- Follow up proposal templates for the post meeting stage
- Full content and design asset ownership, with ongoing platform access
The Offer
Dream Outcome
You walk into every sponsor meeting with a deck that makes the commercial case so clear the only question left is budget timing. You stop losing deals on the basis of presentation. You stop making your sponsor propositions look like charity appeals. You have a live platform you can update in an afternoon when results, inventory, or partners change, rather than rebuilding a PDF from scratch every time the season shifts.
Three Ways to Work With Us
driver deck
Individual driver pitch deck aimed at one target audience. Perfect for an emerging driver chasing a first commercial partner. Includes tailoring for 3 targets. £2,500.
team deck
Full team sponsorship deck with multiple tier levels and up to three target audiences. Standard for a serious professional team heading into season planning. Includes tailoring for 5 targets. £4,500
Sponsorship campaign
Team deck plus target sponsor research, three custom versions completely brand targeted to three specific prospects, and pitch coaching. Built when the deck is the opening move in a serious commercial campaign. £7,500.
Included in Every Engagement
- Commercial discovery session
- Industry benchmarking and rights valuation
- Fully designed, web based interactive deck, mobile and desktop optimised
- Unique secure link per sponsor with engagement tracking built in
- One structured revision round once first draft is live
- Pitch walkthrough session before your first meeting
- Ongoing platform access so you can update content, swap sponsors, and refresh data in real time
Risk Reversal
Seven day delivery from commercial discovery call to first draft. If your deck does not open doors you could not open before, we rebuild it free. No sensible sponsor has ever read one of our decks and called it charity. We do not do charity decks.
Who This Is For
- Solo drivers chasing a first sponsor
- Professional race teams preparing season sign off
- Series organisers pitching title sponsors
- Hospitality programmes, esports teams, and karting drivers moving up the ladder
- Any motorsport operation where the deck matters and the deck currently is not working
What It Looks Like
in Practice
Mikey Doble Racing - BRITISH TOURING CAR CHAMPIONSHIP
1 million views on instagram from a standing start in one season. Full monetisation of all channels within one season.
EXCELR8 (Team VERTU)- BRITISH TOURING CAR CHAMPIONSHIP - mINI cHAMPIONSHIP
Target to increase engagement, followers and sponsor activation.
Jonny Moore - porsche carrera cup
Media set up from the ground up, full brand and persona.
tONTO MARINE - OFFSHORE POWER BOAT RACING
The first fully media led offshore power boat team that plans to break a water speed world record.
Frequently Asked Questions
Seven days from commercial discovery call to first draft live on the platform. Revisions and finals inside two weeks total for most engagements.
One secure link, sent by email or dropped into a calendar invite. No attachments, no downloads, no login faff. It opens in any browser on any device and looks right everywhere.
Who opened it, when, for how long, which sections they read, which they skipped, and whether they came back. You walk into the follow up meeting knowing exactly where their interest sits and where their objections probably are.
Yes. Existing photography, logos, data, and prior decks are all reviewed at discovery and pulled through into the new build where they earn their place.
Yes, within the Sponsorship Campaign tier. For the Driver and Team tiers we build the deck to your specified targets. We can add sponsor prospecting as a separate engagement.
One structured revision round once the first draft is live. Additional rounds are quoted. Most engagements only ever need one because you see the real thing in the browser rather than a printout.
Rare these days, but we provide a lightweight offline fallback version on request. Hotels, hospitality suites, and conference rooms almost always have wifi, and a mobile hotspot covers the rest. We have never had a sponsor meeting fall over on connectivity.
For the duration of the engagement and for the full season it was built for as standard. After that you can extend platform access on a low cost annual basis, or archive the content and take the source assets with you.
We coach you and your team on delivery. On request we can attend the pitch in a support role. For some engagements that is quoted as part of the Sponsorship Campaign tier.
You still have a deck that is working. Same deck, new prospect, often works. If the underlying proposition is the issue, the discovery work usually surfaces it and we rework the commercial case before revisiting.
Yes. All written content, design assets, photography, and video produced for your deck belong to you. You keep ongoing access to the live platform for as long as you need it, and you can export the underlying content and assets whenever you want them.
Related Motorsport Services
Motorsport marketing runs best when it runs joined up. Every page here connects to the next. Bigger audiences mean better sponsor decks. Better photography feeds stronger social. Better video wins more sponsors. See the full set:
Ready to get started?
Every deal you close on the back of this work pays for the work many times over. Every sponsor you keep because of it pays again. Let us show you what we would actually do for your team before you commit to anything.
Or call the paddock line on the number at the top of the site. We answer between races.