How much does it cost to put a logo on a race car?

Logo placement costs vary enormously by series and position. In BTCC, a small logo starts from around £5,000 while primary livery sponsorship runs £50,000 to £500,000+. In F1, entry level branding starts at £500,000+. In grassroots club racing, you can get on a car for as little as £500. The position on the car matters significantly: front wing and sidepod placements command premium prices because they get the most camera time.

What is the most valuable sponsorship space on a race car?

The most valuable space is typically the primary livery position, where your brand dominates the car's colour scheme and is visible from every angle. In single-seater racing, the engine cover and sidepods command the highest premiums. In GT and touring car racing, the door panels and bonnet are the most valuable positions because they face the cameras during overtaking and pit stops. Helmet branding is increasingly valuable due to close-up camera shots.

How do you calculate the value of motorsport sponsorship?

Sponsorship value is calculated using a combination of factors: estimated media exposure value (TV time, print, digital), audience reach and demographics, hospitality and activation rights, content and IP rights, and brand association value. Professional valuation also considers the series prestige, team competitiveness, driver profile, and geographic market coverage. Our calculator provides estimates based on these factors across different motorsport disciplines.

Which motorsport series offers the best sponsorship value for money?

For pure cost per impression, grassroots and club racing offers the best value. For social media engagement per pound, Hard Enduro is exceptionally strong. For premium brand alignment, GT racing and Formula E deliver outstanding positioning. BTCC offers the best UK television exposure relative to investment. The 'best' series depends entirely on your brand objectives, target audience and budget. SuperHub can help match your brand with the right motorsport opportunity.

Motorsport Sponsorship Calculator

Find out what each space on a Race car is worth

This is our market first calculation tool for working out what each part of the car is worth and how far your budget might go. Pricing is indicative and subject to change. We have included BTCC, TCR, Porsche Cup, British GT and Formulas such as F4 and F3.

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BTCC • TCR • Porsche Cup • British GT • Formula Series

Currency: Rates via ECB

Sponsorship Budget

Enter the total car value and what you need to raise.

Total Car Value

Driver Target

Driver Share

50%

Racing Category

Choose the racing category and vehicle type.

Vehicle Options

Select or deselect as necessary.

Sky Adsmart TV

Add in Targeted Sponsor Advertising.

£20,000

Included in package

Include

Media Package

Content creation & coverage.

£30,000

Full coverage included

Include

Branding Zones (0/0)

Select or deselect the zones of the car to be branded. Click each section to toggle on and off.

Additional Options

Select the other areas to sponsor. Click each section to toggle on and off.

Hospitality

Below is a summary of the package so far. Add additional pairs of hospitality tickets as necessary.

Cost per ticket

Retail price

Additional pairs: 0

Digital & Media

Below is a summary of the media included so far.

Sponsorship Summary

Below is the summary of the costs of the sponsorship level chosen.

Grand Total £300,000

Package Comparison

Notes

Note. This calculator is work in progress and we take no responsibility for errors and omissions and is designed as a guide only.