SUPERHUB Case Study

Overview: Discover how Superhub implemented a comprehensive SEO and content marketing strategy to boost organic traffic for an e-commerce client by 150% within six months.

When an established e-commerce client approached Superhub, their website was attracting modest organic traffic, but sales growth had plateaued. They needed a strategy that would bring in more of the right visitors and turn them into paying customers.

We implemented a comprehensive SEO and content marketing programme that not only grew their audience, but also increased their conversion rate by 40%. Here’s how we did it—and how we can do the same for your brand.

1. Discovery & Audit

We began with a full SEO and performance audit to identify what was working, what was underperforming and where the biggest opportunities lay.

This included:

• Reviewing search visibility for existing keywords
• Auditing page speed, mobile usability, and site structure
• Analysing backlink profile and competitor positioning
• Mapping content gaps against high-value search terms

This initial step allowed us to prioritise quick wins alongside long-term gains.

2. Keyword Strategy

Using in depth keyword research, we identified high traffic, low competition terms that had clear purchase intent.
Our process included:

• Analysing keyword difficulty vs. search volume
• Grouping keywords into thematic clusters for better on-page optimisation
• Mapping keywords to the customer journey—awareness, consideration, decision

3. Content Creation & Optimisation

We crafted engaging, search friendly content that met user intent and positioned the brand as an industry leader.
Key actions:

• Writing SEO optimised blog posts answering common customer questions
• Refreshing product descriptions with persuasive copy that targeted long tail keywords
• Structuring content with clear headings, internal links, and rich media to improve time on page

4. Technical SEO Improvements

Search engines value performance, so we tackled critical technical barriers:

• Site speed optimisation via image compression, caching, and code minification
• Mobile responsiveness enhancements for a seamless shopping experience
• Fixing crawl errors and optimising sitemap submissions to Google Search Console

5. Measurement & Refinement

Throughout the campaign, we used analytics and reporting to track performance and adjust strategies.

• Monthly SEO reports detailing traffic, rankings and conversions
• A/B testing product page layouts and call to action placements
• Iterating content formats based on engagement data

The Results

• 150% increase in organic traffic in 6 months
• 40% boost in conversion rates
• Top 5 rankings for 10 targeted keywords

Client Testimonial:

"Superhub's expertise transformed our online presence, driving significant growth in traffic and sales."

Key Strategies:

• Keyword Optimization: Conducted thorough keyword research to identify high traffic, low competition terms.
• Content Creation: Developed engaging blog posts and product descriptions targeting identified keywords.
• Meticulous and data driven approach: Continual review of data and analytics to find underperformance and opportunities for growth and refinement.
• Technical SEO: Improved site speed, mobile responsiveness and fixed crawl errors.

Interested in achieving similar results? Contact us for a free consultation.