Why Video Is Still the Most Underrated Sales Tool in 2025

In a digital first world filled with noise, automation and endless scrolling, one thing continues to outperform expectations... Video.

Not just for brand awareness. Not just for social media. But for sales.

In 2025, video remains one of the most underused and underestimated tools in the B2B and service space. While most brands are still dabbling in short form trends or basic explainers, the savviest are using video to close deals, qualify leads and build human connection at scale.

Here’s why video should be a priority in your sales funnel and how to use it strategically.

1. Video builds trust faster than text ever will

Trust is the currency of conversion. And nothing accelerates trust quite like face to camera video. Seeing a real person speak with tone, body language and emotion., makes your brand feel more human and credible. It helps buyers feel like they’ve met you before they’ve even booked a call. From founder messages to service walkthroughs, video builds rapport at scale.

2. It shortens the sales cycle

Decision makers are busier than ever. They do not want long emails, bloated PDFs or scheduled calls just to learn what you do. A two minute video can explain your value, showcase results, answer objections and guide next steps saving everyone time and moving leads further down the funnel before they ever speak to you. Video content works while you sleep. Use it to filter and pre-educate leads so your sales team spends time only on serious buyers.

3. Video increases conversion across every touchpoint

• Landing pages with video see up to 80 percent higher conversion
• Emails with embedded video links get significantly more click through
• Social video outperforms image and text content consistently
• Proposal videos boost close rates by adding a personal layer

It is not about making things flashy, it is about making them feel real.

4. It positions your brand as confident and current

Many businesses still shy away from video because of nerves, perfectionism or tech excuses. That creates a massive advantage for those who embrace it. Well executed video positions you as sharp, switched on and confident in your message. It shows you understand modern buying behaviour and care about customer experience.

5. Video improves recall and understanding

People retain 95 percent of a message when they watch it on video, compared to just 10 percent when reading it in text. If you are explaining something complex or high value, video helps your audience get it and remember it.

Conclusion: Your buyers are watching, but are you showing up?

If you are not using video as part of your sales process in 2025, you are missing the most powerful tool available. Not just to capture attention, but to convert it. At Superhub, we create sales focused video content that is built for clarity, persuasion and ROI. Whether it is pitch support, service explainers or short form trust builders we help brands look and sound like the obvious choice.

Want to use video to close more business?
Let’s turn your message into momentum.