Mikey Doble Takes BTCC Win at Donington in Power Maxed Audi A3

Some wins you take with a dive on the last corner. Some you take because you qualified fourth, stayed out of the Saturday drama, nailed your start on Sunday and were in the right place when the scrutineers did their job. Mikey Doble's race one win at Donington Park was the second kind. Both count.

This was round one of the 2026 Kwik Fit British Touring Car Championship and the debut competitive weekend for Power Maxed Racing's new Audi A3. For Mikey, it is his fourth season with the team. Continuity matters in BTCC. So does keeping your head when half the grid is on a different strategy.

The big story of Saturday was the new Qualifying Race format, which sets Sunday's grid and delivered the first ever BTCC Qualifying Race win to Dan Rowbottom and Cataclean Plato Racing. Mikey placed the new PMR Audi A3 fourth in a session full of fresh machinery, team debuts and unknown quantities. Giving any new car a debut race like that is a good weekend's work before Sunday has even started.

Tom Ingram crossed the line first in round one of the season on a medium tyre strategy, with Mikey running through to second on the road. After the race, Ingram's Hyundai was found to be running a significant overboost and he was disqualified from the result. Adam Morgan also took a five second penalty for a lesser overboost infringement. That moved Mikey into the race win.

Here is what matters. To inherit a win, you have to be there. You have to be within seconds of the leader, on strategy, with a car in good enough condition to count. Mikey was. The win is his second career BTCC race victory, following his maiden win at Snetterton last season where he beat Ash Sutton in a straight fight. Two different kinds of race wins. Two more than many drivers ever collect in a BTCC career.

Race two dropped Mikey to 14th after the reversed grid and the normal race one aftermath shuffled the order. Race three wrapped up the weekend and Ash Sutton took both remaining wins, leaving Donington with an 18 point championship lead and a reminder that the four time champion is still the benchmark.

For Mikey, the picture was simple. A new car, two points finishes, one race win, and the championship board already reading a healthy haul going into round two at Brands Hatch.

PMR has gone all in on the Audi A3 for 2026, with Mikey leading the line up alongside Aiden Moffat. Both cars finished in the points in race one. That is a good day for any team running brand new machinery in the opening round of a competitive touring car championship.

We have worked with Mikey and PMR on his creative output across 2025 and 2026, and weekends like this one are exactly what we are built for. Race one produces a story. We need to be the ones telling it, and we need to be telling it while the race is still live, not the following Wednesday.

Trackside stills, short form video, reels, a podium piece, sponsor call outs and driver led stories were posted live across Mikey's channels this weekend. A race win moment needs to reach sponsors, family, fans and industry inside minutes, not hours. Good creative has a shelf life and you either use it or lose it.

This is the work that puts money on a driver's programme. It is also what puts a driver in front of the next level of commercial partner.

Every driver who makes it to the BTCC takes a different route, but they share a few things in common. They treat their career like a business. They invest in their commercial package as seriously as they invest in their lap time. And they work with creative partners who understand what a sponsor actually needs.

• Drivers: if you are building the commercial side of your career, we help you do it properly. Content, personal brand, sponsor decks, full season planning.
• Sponsors: if you want to back a BTCC driver with real creative output alongside the racing, talk to us about what proper activation looks like. Grid packages start at £5,000.
• Teams: if your content capacity falls short of what your sponsors deserve, we plug that gap.

Call +441803262074 or email info@superhub.biz to book a chat.

SuperHub provides creative services for Mikey Doble and a growing portfolio of BTCC clients, covering social content, sponsor activation and personal brand development. Next round, Brands Hatch.