THIRTY YEARS OF OPINIONS.
WRITTEN DOWN.
The book, the case studies, the research and the long-form thinking behind the work. Because if we can't explain it, we can't sell it — and you shouldn't buy it.
The Book
Race Funded is the book James Foster wrote because thirty years of watching drivers and teams make the same sponsorship mistakes eventually ran out. It's the complete playbook for winning motorsport sponsorship — proposals, pitching, partner management, activation, the lot. Used by drivers from karting to pro championships. Written in plain English by someone who's actually raised the money.
WHAT WE'VE ACTUALLY DONE
Real work for real clients with real numbers. Excelr8 Motorsport in BTCC. Jonny Moore in Porsche Carrera Cup. 66 Racing on the water at Cowes-Torquay and preparing for the Coniston water speed record. The Chippy in Paignton ranking for local search without a website rebuild. Proof, not promises.
THINKING
OUT LOUD
Long-form articles, opinion pieces and practical guides covering motorsport commercial operations, AI search optimisation, and the strategic questions that sit behind both. Written by James Foster and the SuperHub team. No listicle filler, Properly curated AI-generated content, no recycled LinkedIn quotes.
PROPER DOCUMENTS
The pricing guides, comparison frameworks, sponsorship proposal templates and research reports we've built over the years. The stuff brands actually download before they buy — because if you're spending £500k+ on a sponsorship deal or rebuilding your AI search strategy, a ten-page guide matters more than a twenty-second promo video.
WANT IT IN YOUR INBOX INSTEAD?
We send one email a month. No daily "10 tips" nonsense, no curated newsletter of other people's thinking. Just the longer pieces, the new case studies, and the occasional rant about what's broken in digital marketing.
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HOLD THE BULLSH*T
Most agency marketing is written to make agencies feel clever. Ours is written to help clients make better decisions. Sometimes those two things overlap. Usually they don't.
If a piece we publish sounds like it could have appeared on any other agency website, it's failed. If it tells you something you didn't already know, or says out loud something other agencies won't, we've done our job. Read accordingly.