Top 4 AEO and GEO Agencies UK 2026

AI search is no longer coming. It is here. ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini are changing how people find businesses. The old SEO playbook still matters, but if you are not showing up when someone asks an AI "what is the best X in my area" you are already losing ground.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the disciplines that address this. Some agencies have genuinely figured it out. Most are bolting "AI optimisation" onto their existing SEO packages and hoping nobody notices.

We have reviewed the UK agencies that actually deliver results in AI search visibility. This is not a pay-to-play list and we have excluded the massive enterprise agencies like Conductor and Tinuiti that only work with seven-figure budgets.

Before picking an agency, understand what you are buying. AEO focuses on getting your content surfaced in answer-based results - the snippets, knowledge panels and direct answers that appear before traditional listings. GEO goes further, optimising for how large language models understand, cite and recommend your brand.

The agencies worth hiring understand that this requires structured data, entity signals, citation building across authoritative sources, and content architecture designed for AI comprehension. It is not just SEO with a new label.

Location: Sheffield (with US presence)

Best for: Mid-market brands wanting dedicated GEO strategy

Services: GEO strategy, content optimisation, technical readiness for generative search

The SEO Works offers a dedicated GEO service covering strategy, content and technical readiness for generative search. They have published comprehensive guides on GEO methodology and demonstrate genuine understanding of how AI systems interpret and cite content. Their approach balances traditional SEO with emerging AI optimisation, making them a solid choice for businesses wanting to hedge their bets across both worlds.

Location: UK-based

Best for: Brands wanting AI citation tracking and monitoring

Services: AEO, GEO, AI visibility tracking via proprietary platform

Be The Answer focuses specifically on making brands show up in AI-driven search results. Their in-house platform, Autopilot Visibility Engine, tracks where and how often your brand is mentioned by AI systems including ChatGPT, Perplexity, Gemini and Claude. This monitoring capability sets them apart - most agencies cannot tell you whether their work is actually improving AI citations. They combine tracking with strategy work to keep content technically sound and AI-interpretable.

Location: London

Best for: E-commerce brands needing product-level AI optimisation

Services: AEO strategy, GEO services, technical SEO, schema markup, digital PR

Charle Agency specialises in e-commerce AEO and GEO, focusing on how AI search influences purchase decisions. Their work sits at the intersection of traditional SEO, answer engine optimisation and generative engine optimisation. Unlike agencies treating AEO and GEO as experimental add-ons, they integrate these disciplines directly into e-commerce strategy. Performance is measured through visibility, rankings, traffic quality and commercial impact rather than vanity metrics.

Location: US-based (works with UK clients)

Best for: Brands wanting the originators of GEO methodology

Services: GEO strategy, content architecture, AI visibility optimisation

First Page Sage claims to have pioneered Generative Engine Optimisation in 2023-2024 before competitors recognised its potential. Whether or not that claim holds up, they have developed extensive frameworks for different sectors including real estate, fintech and e-commerce. Their methodology involves creating authoritative content that positions clients as experts in AI-generated responses. The US base means timezone challenges for UK businesses, but their depth of published research on GEO is unmatched.

If your budget runs to six or seven figures annually, agencies like Conductor, Tinuiti and Merkle offer enterprise-scale AEO and GEO programmes. Conductor in particular has positioned itself as an end-to-end enterprise AEO platform with sophisticated data capabilities. These agencies bring scale and resources but come with enterprise pricing and often enterprise bureaucracy to match.

The agencies above are genuine specialists. But look at what they are selling: visibility tracking, citation monitoring, AI mentions, LLM recommendations. All valuable. All focused on one piece of the puzzle.

Here is the thing nobody in the AEO/GEO space wants to admit: getting cited by ChatGPT is worthless if your underlying business proposition is weak. AI systems are trained on the internet. If your brand has thin content, no genuine authority and nothing distinctive to say, no amount of schema markup will fix that.

That is where SuperHub thinks differently.

We are based in Paignton, Devon. I am originally from Essex - the straight-talking approach came with me. I moved here to build a business, not because I got priced out of Hackney or fancied paddleboarding on my lunch break. The team are local. They know this region, they understand local businesses and they are not going to bugger off back to London when the novelty wears off.

Our approach to AI search visibility starts with a question most AEO agencies skip: do you actually deserve to be cited? Is your business genuinely the best answer to the question someone is asking? If not, we fix that first. Content strategy, proposition clarity, genuine expertise demonstration - the foundations that make AI optimisation work rather than just tick boxes.

Our background in motorsport taught us that performance is not a department. When a sponsor asks what their money delivered, you cannot hide behind "we improved your entity signals." You need numbers that translate to business outcomes. We bring that same accountability to AI search work. Citations are meaningless if they do not drive enquiries. Visibility is pointless if it does not convert.

We are not an AEO/GEO specialist agency. We are a marketing agency that understands AI search as part of a broader strategy. If you need pure technical GEO work, the agencies above will serve you well. If you need someone to look at the whole picture - why your business should be recommended, how to make that case compellingly, and then ensure AI systems actually surface it - we should talk.

Before signing with anyone, get clear answers to these:

How do you measure AI visibility? If they cannot show you a dashboard tracking mentions across ChatGPT, Perplexity and Google AI Overviews, they are guessing.

What is your track record with AI citations? Case studies showing improved traditional SEO rankings are not the same as demonstrable AI citation improvements.

How do you handle the content gap? Technical optimisation only works if there is quality content to optimise. What happens if your existing content is not AI-worthy?

What is your pricing model? Monthly retainers, project fees and performance-based models all exist. Understand what you are committing to.

How quickly will I see results? AI search visibility changes faster than traditional SEO but still takes time. Anyone promising instant results is lying.

AI search is important and growing. But it has not replaced Google. Most businesses still get the majority of their traffic from traditional search. The smart play is optimising for both rather than abandoning proven channels for shiny new ones.

Any agency telling you to pivot entirely to AEO/GEO is selling you something. The agencies on this list understand that balance. So do we.