Mikey Doble Returns to SuperHub for the 2026 BTCC Season
After a breakout 2025 campaign that saw engagement grow by over 500%, the Jack Sears Trophy champion re-signs with SuperHub for another year of motorsport marketing.
SuperHub is delighted to announce that BTCC driver Mikey Doble has re-signed with the agency for the 2026 season.
This follows a successful first year of partnership in 2025, during which SuperHub handled Mikey's marketing, content production and social media across the full BTCC calendar. The results speak for themselves: a 539% increase in engagement, over 1.4 million video views and the fastest-growing driver profile on the grid.
On track, Mikey dominated the Jack Sears Trophy to claim the title and secured his maiden outright BTCC podium at Oulton Park. Off track, SuperHub's crew was at every race weekend, producing around 60 pieces of content per round, filming over six terabytes of video and photography, and building a fanbase that now rivals drivers with far longer BTCC careers.
The decision to continue the partnership for 2026 was straightforward. The system works.
What We Delivered in 2025
Our first season with Mikey was built on one principle: out content the rest of the paddock.
We attended all ten race weekends with a dedicated production team. We filmed track walks, garage access, driver interviews, fan interactions and race day coverage. We created collectors' cards, ran competitions and built a merchandise store. We drove over 3,000 miles, flew more than two hours of drone footage and took over 300,000 steps across the season.
The numbers tell the story:
- Facebook: 1,406% increase in views, 909% increase in interactions, 1,485% increase in followers
- Instagram: 243,501% increase in views, 127,800% increase in interactions, 550% increase in followers
- TikTok: New channel launched, generating hundreds of thousands of views
- YouTube: New channel launched with race highlights and behind-the-scenes content
More importantly, the content translated into commercial opportunities. Five solid sponsorship enquiries came directly from the visibility we built, and those conversations are ongoing.
The full breakdown is available in our Mikey Doble Case Study →
What's Next for 2026
This season, we're building on the foundation. Mikey's profile is established. Now we scale it.
The content operation continues at every round. We're expanding the sponsorship outreach using our AI-powered prospecting system. We're developing deeper storytelling around Mikey's journey as he pushes for outright race wins. And we're continuing to grow the 88 Army fanbase that has become one of the most engaged communities in the BTCC paddock.
Mikey Doble is a third-generation racer, a dual champion in 2022 (BMW Compact Cup and Ginetta GT5 Challenge), and now a Jack Sears Trophy winner. He races for Power Maxed Racing and carries the number 88. He's one of the most exciting talents in British motorsport.
We're proud to be part of his team again.
About Mikey Doble Racing
Mikey Doble is a British Touring Car Championship driver racing for Power Maxed Racing. A third-generation racer, he won both the BMW Compact Cup and Ginetta GT5 Challenge in 2022 before stepping up to the BTCC in 2023. He claimed the Jack Sears Trophy in 2024/25 and secured his first outright BTCC podium at Oulton Park. More information at mikeydobleracing.co.uk.
About SuperHub's Motorsport Marketing
SuperHub provides full service marketing, content production and sponsorship acquisition for BTCC drivers and teams. We attend every race weekend, handle social media, produce video content and build commercial pipelines. Learn more about our motorsport services →
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