Top 5 GT and Endurance Racing Sponsorship Agencies: From British GT to Le Mans

GT and endurance racing is where the smart sponsorship money has been quietly heading. The World Endurance Championship and Le Mans have manufacturer money pouring in, GT World Challenge and British GT offer premium audiences at sensible costs, and the hospitality product across all of it embarrasses most other sport. Yet the agency landscape serving it is thin, because the global firms chase F1 fees and ignore everything below.

This is not a pay to play list. Nobody on it has paid to be here, including us. These are agencies with genuine capability in GT and endurance sponsorship, ranked by their ability to deliver commercial outcomes. Our top 10 motorsport marketing agencies guide covers the wider landscape if you are still comparing series.

1. SuperHub

Best for: Brands wanting GT and endurance programmes built around business outcomes

SuperHub treats GT racing as what it commercially is: the best B2B platform in motorsport. Founder James Foster has 30 years of paddock experience across championships including GT machinery, wrote Race Funded, and has been involved in raising over £30 million in motorsport funding and sponsorship deals.

The agency's strength in this space is matching ambition to platform. British GT for UK focused brands, GT World Challenge for European reach, WEC and Le Mans for global manufacturer adjacent positioning. SuperHub scopes which level actually serves the objective, negotiates the deal, and then produces the content and hospitality activation that endurance racing's long format makes uniquely possible. Six and twenty four hour races give sponsors something no sprint series can: genuine time with guests while the product runs in front of them.

2. RTR Sports Marketing

Best for: Brands targeting WEC and Le Mans specifically

RTR Sports has been in tier one motorsport sponsorship since 1995 and counts the World Endurance Championship among its active series alongside its core F1 and MotoGP specialisms. For brands drawn to the Hypercar era and the Le Mans platform, RTR's European relationships and independent measurement approach make them a credible specialist route into the top of the endurance pyramid.

3. Sportfive

Best for: Global brands integrating endurance racing into wider sports portfolios

Sportfive's scale suits manufacturers and global brands that want endurance racing managed alongside other major properties. With the WEC's manufacturer boom attracting exactly that calibre of sponsor, a global network agency makes sense at the top end. Below enterprise level, the usual caution applies: smaller programmes can struggle for attention inside very large agencies.

4. THE·TEAM (formerly CSM Sport & Entertainment)

Best for: Enterprise brands activating sportscar programmes across multiple markets

THE·TEAM, the group built from Zak Brown's JMI, then CSM Sport & Entertainment, acquired by Wasserman in 2023 and rebranded in early 2026, has sportscar racing experience running back through its lineage, including American endurance racing. Their global activation infrastructure suits brands running Le Mans or IMSA programmes that need hospitality and campaigns delivered across markets simultaneously. Enterprise budgets required, as ever.

5. Synergy

Best for: Brands deciding between GT racing and other sponsorship platforms

Synergy's strategic consultancy model earns its place for brands at the evaluation stage. GT and endurance racing competes for budget against everything from F1 to football, and an independent view on where the money works hardest is worth having before anything gets signed. For execution once committed, the agencies above are better placed.

What GT and Endurance Sponsorship Actually Costs

This is the value story. A meaningful British GT or GT World Challenge team partnership can be built from the low six figures for a season, which buys car branding, hospitality at every round, and driver access. WEC programmes cost more, with Hypercar team partnerships running into seven figures, and Le Mans specific packages available for brands that want the big event without the full season.

Compare that with what equivalent visibility and hospitality costs in F1 and the arithmetic does its own selling. The catch, as always, is activation. Endurance racing rewards sponsors who use the long race formats for proper client engagement, and punishes those who put a sticker on a car and stay home.

Frequently Asked Questions

Why is GT racing considered a B2B platform?

The audience profile and the format. GT grids are full of business owner amateur drivers racing alongside professionals, the paddock is accessible, and the long race formats create hours of genuine hospitality time. Deals get done in GT paddocks at a rate that would surprise anyone who only knows F1's velvet rope.

British GT, GT World Challenge, or WEC?

Match the platform to the market. British GT for UK audiences and costs that suit SMEs and mid market brands, GT World Challenge for pan European reach, and WEC for global positioning alongside major manufacturers. Plenty of brands start domestic and scale up as the programme proves itself.

Is Le Mans worth sponsoring as a one off?

It can be. The 24 Hours of Le Mans is one of the few single events in motorsport with genuine global cultural weight, and event specific packages exist. But a one off without surrounding activation usually underdelivers. If Le Mans is the goal, build a programme around it rather than just turning up in June.

How does endurance racing hospitality compare to other series?

It is the best in motorsport, full stop. Long races mean guests are not watching a 25 minute sprint and leaving. You get a full day, sometimes a full weekend, of relationship building with the racing as the backdrop. For B2B brands, that time is the product.

Work Out the Right Level First

If GT or endurance racing is on your radar, our motorsport sponsorship audit will independently assess any team or series opportunity before you commit. Or book a call and we will map the options against your actual business objectives. Honestly, and at the right level.